If you are not yet using this method to promote your blog, product or service, this means that Google continues to consider your site, to put it mildly, not too worthy of attention and your potential audience, in general, agree with its opinion. Since they know neither about your site nor about your brand, offers, values and so on.
It is urgent to correct this situation, the more guest posting allows you to solve several of your needs at once. In this long article, we tell you everything you need to know before, during, and after creating publications for guest posting.
Let’s start with the Definition
So, since the purpose of this article is to guide you along the path of creating the most effective articles for guest posting, it would be wise to start with a definition.
Guest post is an article that you post on a third-party resource. Here you can ask a logical question – why can’t I limit myself to articles on my blog and not add work on creating articles for guest posting? Everything would seem logical, however, this time-consuming but effective method of promotion has some more not obvious advantages which we will discuss in the following paragraphs.
Advantages and Disadvantages of Guest Posting
Guest posting solves several problems at once at the same time (in more detail we talk about this later).
- This is a long term investment. By creating high-quality material for guest posting once (especially if it is always ever content, for example), you get the opportunity to constantly attract new subscribers from a third-party platform to your website.
- It is effective in terms of building trust. When users see the mention of a site or brand on a platform that they use constantly and that they trust, it is automatically perceived as a recommendation worthy of attention.
- You will have to work hard to create enough quality material.
- Publications on the most popular sites are quite expensive.
- The creators of the most popular sites are very careful about the choice of articles to be published, and the editors of each of these sites have their own subjective opinion about what content suits them and their visitors.
Why Do You Need Guest Posting?
Here are a few fundamentally important reasons.
Backlinks are the most primary goal that site owners pursue when deciding to create materials for guest posts. As you know, when evaluating the reliability and usefulness of a site, Google takes into account many indicators, the descriptions of which would be enough for several more separate articles. This is the usefulness of the content, which is evaluated through behavioral factors, keywords that search engines find on pages and their relevance to user queries, as well as backlinks.
Backlinks indicate that your resource contains useful information, so users share it voluntarily. Guest posting is, in a sense, an artificial way to create a backlink, but Google has nothing against it since this is just a site indexing mechanism and not an in-depth verification of the source of the link.
Therefore, guest posting is the first and one of the most reliable and correct ways to collect link mass to improve the site’s position in Google.
Target Audience Expansion
Each platform has its well-established target audience, which visits the site on an ongoing basis. If you choose a platform for placing your article correctly (we will discuss this a bit later), this automatically means the ability to capture another part of the target audience, for which your article, and therefore your product or service, can be potentially useful. For you, this means additional traffic to the site, plus the ability to turn interested visitors into qualitative leads.
Brand Awareness Improvement
Yes, and that is also true. When a certain segment of Internet users from time to time sees the mention of your site or brand in the articles that it reads, this information is stored at a subconscious level. Thus, your site becomes more recognizable among competitors, even though users learned about it using a third-party resource, and did not directly get to your site.
We have already said a few words about the ability to turn visitors who came after reading a guest post from random users into qualitative leads. If you use lead generation methods on your sites, such as lead magnets or subscription forms, then this is a way for you to expand your contact list using data from people who may be interested in your proposal. As a result, you can receive new orders, but here, of course, you will need to build further communication with new subscribers.
How to Look for Sites for Guest Posts Publishing?
Here is the most important thing you need to know about the sites where you plan to post the article. It is extremely important that your target audience and the target audience of a third-party site have common ground, otherwise, your post simply will not find a response and will not make sense, well, except for getting a backlink. Therefore, it is certainly better to kill several birds with one stone at once.
Three Types of Platforms You May Face.
Also, those sites that you find yourself can have different levels of popularity among users.
- Newly created sites are happy to receive guest posts because for them it is an opportunity to start moving forward in terms of SEO. And in this case you will hear the main requirement – your article must be SEO optimized.
- Platforms that have an average level of popularity, as a rule, consider building trust with users their priority. In this case, be prepared to work with a very demanding editor who will ask you to correct the article several times in a row until it finally loses its original appearance.
- Finally, the most popular sites make money by permission to publish an article. Here the demanding and meticulous editor is multiplied by the price you will have to pay.
Taking into account all these subtleties, it is very important to choose the site correctly. Of course, you can ask Google to show you the results for “best sites for guest posts”, but most likely you will get the most popular results (which in this case means a high price), and you won’t get guarantees that your target audiences have common interests. Therefore, it is better to use a special service, for example, the Adsy, to get a selection of the most suitable platforms for publication.
How to Negotiate a Price?
In principle, we have already touched a little on the topic of prices in the previous paragraph. Here, let’s discuss some more subtleties.
- So, it makes no sense to bargain with sites that have a high level of popularity among users. They still have a queue of people who want to publish an article, so if you do not pay them as much as they want, someone else will pay.
- To publish on the site from the middle segment, you will need to create very high-quality material, carefully following all the requirements of the site. And also convince the editor that this is just the thing that will be interesting to their users.
- As for the newly created and yet unknown sites, they will gladly accept your articles for free. Maximum – they will ask you to mention their site on your website or profile on a social network.
The final choice is yours. By paying for publication on a popular site you get a guarantee that it will be read by the target audience. In the two remaining cases, the coverage will be significantly less, however, you will get backlinks by investing only your work and time in writing the material. Next, we will tell you how to create cool articles for guest posts so that they are gladly accepted by any sites from the first submission.
How to Write Articles for Guest Posts?
So, as you already understood, high-quality, interesting, well-researched and beautifully written material is the guarantee that your article will be accepted as a guest. Next, we talk about how to create such a result.
Make a Target Audience Analysis
It all starts as usual. Any marketing move (and guest posting is also marketing to some extent) begins with an analysis of the target audience. Even if it seems that you know everything about the audience, analysis is still necessary. Only in this case, you need to analyze not your target audience, but the target audience of the site on which you want to publish the article.
How to do it? It is very simple. Look at the latest (and best at all, if physically possible) publications on the site, and determine what problems these materials are intended to solve.
Based on the problem, you can draw portraits of people who could potentially encounter this, and make rough assumptions about how the material you plan to create can help them cope with their needs at the moment.
For example, if you sell organic food, then you can publish an article on a fitness blog, and thereby help the audience pay attention to your products, their health benefits and the potential for consumption in the process of losing weight.
Perform Trend Analysis
As with the creation of any content, it does not make sense to write something if the topic is unpopular and does not find a response among the audience. The main rule is to write what will be read. It is better to immediately put in the drawer of your desk those materials that will not be read.
Therefore, before creating a publication, it is necessary to analyze trends. The most obvious is to go into Google Trends and write a few keywords. The most unobvious but more effective is to look at what is currently being discussed, for example on Reddit or Quora, and analyze what questions users are asking. Based on these questions, you can understand where there is a gap in the content and fill it.
Hint! After publishing your article on a third-party resource, go directly to Reddit, Quora and leave links to your publication and your website under relevant questions. And do it not in the form of a bare link, but in the form of a short but informative answer, plus a link with the invitation to find out more.
Choose a Topic
Now, when the main problem has been identified and you have an approximate portrait of the target audience of a third-party site, it is necessary to choose a topic. Most likely, you already understand which request will be most relevant and what you can advise solving the problem of the target audience. You just have to formulate the topic so that every visitor who visits a third-party site wants to click on your article and read it. Use two breakthrough tools for this.
The first of these is the Blog Posts Topic Generator developed by Hubspot. This tool allows you to get several options at once based on several keywords that you must enter in the appropriate lines. It’s better to use the paid version because in this case the smartest algorithms will be turned on and you will get really non-standard but potentially interesting topics.
Now you need to check whether the wording of your topic is attractive in terms of perception and convenient for SEO promotion. To do this, you can use the Headline Analyzer, which will evaluate the attractiveness of the headline according to a scale and show the result.
Collect Research Material
If you remember the time when you were a student, now is the best time to imagine that you should write an academic paper again. No, they don’t give grades here and you will not be kicked out of college, but it’s still necessary to collect relevant scientific data for your article. Returning to our example, if you write about a healthy lifestyle, it will be appropriate to collect all possible statistics, rely on the latest research (not from competitive blogs, but primary sources) and systematize the data obtained.
At their drowning, you can develop a strong thesis statement. Yes, imagine today is the day that this skill acquired in college is useful to you. Blog posts should contain the same strong thesis statement as academic papers since this is the skeleton of all your material and the starting point for further discussion.
Write an Article
It is also possible to devote several separate articles to this point, but we will try to dwell on the most important and take into account the features of guest posting at the same time.
Be sure to study the requirements of the sites for the articles that they accept. Typically, these requirements will contain the optimal text size, SEO requirements, which may also include requirements for meta tags, graphics, and ways to include links to your project.
Start by making a preliminary plan. If you have carefully worked out scientific material and developed a strong thesis statement, your plan will consist of an introduction, a thesis, argumentation according to science, and a conclusion.
Then you just write the text. Write as you intuitively feel correct. Since the target audience of your site and the target audience of a third-party resource coincide at least partially, you should already understand what style you should follow to be understood correctly.
Include a Link to Your Project
So, the most important thing about this all is to include a link to your project. Your link mustn’t be perceived as advertising, but as valuable advice and as a way to solve the urgent problem of users. Here are three basic ways to do this.
- In the text. You need to find the most appropriate paragraph or sentence to include a link to your project so that it does not look promotional. To do this, you can create a list of sites or services and put your brand in it, or you can give an example with a link to your project. The main thing is a minimal obsession.
- In the bio. Bio is a short story about you as the author of the article. Your task is to create an attractive and trustworthy biography that would speak about you as an expert in a particular industry, plus indicate that you are the creator of a specific project and describe its mission.
- In the CTA. And here you need to be careful. It is difficult to create a working call to action, and it is even more difficult to add a link in such a way that it does not sound like an advertisement. Therefore, completing your article with a call to action, you can stimulate users to either learn more on your site or sign up for your newsletter to get something for free.
Important! It is possible to include your link twice, for example in the text, and the bio, but do not do it three times. Otherwise, you will ruin the veiled effect and users will immediately understand that this article was written to sell them a product or service. And most likely, they will not like it because intrusive advertising has annoyed everyone for a long time.
Check Grammar Errors
The effect of an expert and non-ad article will be corrupted if your material contains explicit grammatical errors. Therefore, use Grammarly to avoid typos, extra spaces, and missing commas. After that, re-read your article yourself, and then return to it after a few days with a fresh look. If in a few days you will fix something again, then upload the article to Grammarly again, well, or just activate the plugin and do not turn it off.
Hint! When you use a program, rather than an automatic plugin, you get more tips on how to improve your text, even if you did not buy the premium version.
Checking uniqueness is the final touch. Although if you wrote your article yourself, this is nothing more than an extra precaution. Sometimes verification systems catch popular phrases or stable expressions, but if their number is small in your text, then this is not a bad sign. And even if the anti-plagiarism shows a large number of such phrases, for example, “create a website”, but your article is really useful for users, then the behavioral factors will still outweigh.
After your article is published, it is necessary to understand how effective this material is in terms of attracting users to your resource. To do this, it’s enough to connect the analytics system to your site if you still haven’t done it, and just keep track of the sources of incoming traffic.
It is also necessary to track and respond to comments. Since comments will appear on a third-party resource, you will have to do it manually from time to time, tracking user activity under the publication and unobtrusively encouraging them to visit your site.
To Enhance the Effect
Here are some more ways to enhance the effect of guest posting. Surely your regular users will also want to familiarize themselves with your material, therefore, announce the article
- on your blog
- on social networks
- with the help of instant messengers
- and allow reading the article in different languages.
Here we will make a small remark. If the third-party resource is multilingual, then it will be very effective to translate your article using a specialized service, for example, The Word Point. So you get even more opportunities to expand your target audience and attract them to the site. And if at the same time your site is also multilingual, then this is just a mega win-win option.
Thus, guest posting is relatively not difficult but unequivocally effective. The most important thing is to create high-quality material and hit the target with a platform for publication. We have already told you about all this, so you can start acting right now.