What are Off-Page SEO Techniques?

We often stress too much about maintaining on-page SEO techniques to optimize our content, which is one of the first criteria for eligibility for a good ranking in search engines. But don’t forget that on-page SEO alone can’t do the job for your blog. One has to consider the off-page SEO techniques and tactics to gain more authority and rank better in Google or any other search engine.

Together, on-page and off-page SEO complete the SEO campaign for any website if you want to use professional SEO services.

In this article, I will discuss a DIY guide to completing your site’s off-page SEO factors to improve its Google ranking. We often neglect off-page SEO factors as they are comparatively more complicated and time-consuming than on-page SEO techniques.

Off-page SEO Techniques

What is Off-Page SEO?

Every blogger loves to write an article following all necessary on-page SEO factors and then publish the same. But the real challenge starts just after you post the content, and here, the off-page SEO techniques will come into action.

Gone are the days when publishing an article with proper keyword research and keyword density was enough to rank higher in Google. One could easily find a few lists of Dofollow blogs and get backlinks by commenting or guest posting.

But nowadays, many factors are added to this list to make your content rank better than your competitors. Also, most blog comments provide a Nofollow link only, and if you build links without distributing your anchor text, your website will be penalized.

Tips for Off-page SEO

Let’s discuss off-page SEO techniques that can give your content the due justice it needs to rank well in Google or any search engine.

1. Relationship & Networking

It is impossible to achieve success by staying single or alone. You must know what others are doing in your niche and let them know what you are doing. Try to get connected with the bloggers in your niche via various social media platforms like Facebook and Twitter or blogging forums, etc. Frequently share each other’s articles, like their work, to tell them that you are noticing what they are doing and helping them increase their reach.

In return, you might also get a similar share or mention, which will build your authority in time. It is a slow but steady process, and people are brilliant at understanding your intention. So, try to be honest and build relationships gradually, not quickly, in a short period for the sake of link-building only.

2. Guest Post in a Similar Niche

I have read many places that guest posting is dead. But the fact is that guest posting can’t be dead if done correctly. Look for bloggers in your niche with similar or higher authority and ask them for guest posting. Build links with your brand name or longtail anchor text to your blog’s relevant article. It is one of the best off-page techniques to build links gradually and improve your SERP.

But again, don’t guest post on any blog or in any niche, as this may not help you in the long run. On the other hand, every blogger may not accept guest articles. So, be ready with some high-quality and in-depth articles specific to the blogging niche to reduce the rejection of guest post requests.

3. Diversify the Backlink Profile with Anchor Texts

Link building is one of the critical factors when building a website. It is not recommended always to build links against the main keyword only. In that case, be ready to face the Google penalty in the coming days. Generally, one should distribute the anchor text in various types, like branded anchors, author names, longtail keyword anchors, etc., so that multiple kinds of diversified anchor texts can point to your root domain or articles.

This will, in return, build a perfect backlink profile in Google’s eyes. Also, start interlinking your blog articles with each other with longtail keyword-rich anchor text and LSI keywords to increase page authority over time.

4. User Engagement & Get Shared

Getting social media shares is another factor that can improve your search engine ranking positions since 2018. Try to create engaging content that users would love to share their comments, indulge in the discussion, or share within their social media circle for more reach.

Did you follow content curation websites, where innovative list contents are shared and go viral immediately? Social media share count and user engagement are the new parameters of this generation, and they will count in a big way when calculating search engine ranking position.

5. Follow Your Competitors, Comment regularly

List the top blogs or the most authoritative websites in your niche and try to follow what they are doing. Make sure you comment on their articles very frequently and, if possible, try to become the top commenter. Regularly doing this activity can bring genuine referral traffic and get good shares. You can also join forum directories, engage in various discussions, and help others gain authority and backlinks over time.

Building a good backlink profile for a website is not a one-day task. It might be effortless if you are running a micro-niche blog, but to build a good backlink profile for a multi-niche blog, one must implement regular on-page and off-page SEO techniques. But don’t do anything quickly; the search engines are brilliant at tracking your actions.

What do you think about these off-page SEO techniques for organically building links? Write a simple comment below to share the methods you are adopting while making links for your website.

6 thoughts on “What are Off-Page SEO Techniques?”

  1. Do some press release, blog comments (especially on the same niche), image and video sharing, local and business listing (optional) .
    These are also some techniques which helps you to rank higher in google.

  2. Thank you for sharing valuable information. I am also starting seo for my website. Your content is good but since I am new on this I required some examples or demonstration for the same. How to find similar interest websites?

  3. This is wonderful information. These best off page SEO technique to rank as well on google.

  4. It is a very good information. Thank you for sharing this wonderful information off page SEO ranking factors . Off PAGE is a good way to improve website ranking in search engine.

  5. Avatar photo
    Shubham Bhardwaj

    Off-Page SEO is very important for every website to rank well in search engines. Most of the newbies doesn’t know how to do Off-Page SEO for their websites or blogs but articles like you help them a lot and i am a also newbie who wants to learn new things from experienced person like you and others. So, at last i just loved this article and this article will help me a lot in my Off-Page SEO. Keep sharing awesome article in future.
    Regards, Shubham

Leave a Comment

Your email address will not be published. Required fields are marked *

Scroll to Top