11 Important SEO Tips That Helps to Rank in Google

In today’s internet world, “Googling” has become much more popular than ever before, and you can look up just ‘everything’ on the internet via different search engines, especially Google. Just type your keywords, and you will get your desired results in the blink of an eye. But did you ever wonder how it happens that you type a single word in the search bar and get your desired results right there as if the computer knows what you are going to ask? The magic behind this mechanism is called Search Engine Optimization (SEO)! Are you ready to learn important SEO techniques to rank in Google?

SEO plays a significant role in your website’s Google ranking. Many businesses don’t know how to handle all the information they are given about SEO because there are so many tips available for various ranking strategies. Many starters might not acquire the help they need to build a successful website with great rankings because they don’t have access to experienced SEOs who can consult them.

What is SEO?

When you search for something, the results you see are not merely random picks from the internet; rather, SEO is the basic technique used by different websites to win the race on SERPs (Search Engine Results Pages). It depends on how accurately a website is optimized to appear at the top of the search results. This procedure of driving ‘organic’ sources towards your website is called SEO.

Why is SEO Important?

The main aim of all site optimization efforts is to increase online traffic. Your efforts will go in vain if your website isn’t visible to users! The higher the number of visits your website receives, the more popular it becomes on the internet, and consequently, you get more customers, which is the main goal of all your efforts.

Simple SEO Tips
Increase Ranking Concept Photo from Shutterstock

You will learn some tips for improving SEO and your webpage’s rankings as you read below. So, if you cannot hire someone now, this guide should steer you in the right direction.

Important SEO Tips and Tricks

For all those who have developed their websites but cannot get higher ranks on SERPs, we would like to say that – Never Give Up! We can tell you some of the simplest yet most astonishingly magical tips and techniques to help you grab your share of popularity in the internet world. You can easily make your website look more attractive; at the same time, you will get more visitors and, eventually, more business! Here are those important SEO tips and tricks:

1. Use External Backlinks

Millions of websites are linked to each other, which greatly helps searchers navigate from one website to another in search of relevant information. An external link pointing to your website shows your site as a more reliable source of information. The backlinks your website has, the better it will be. You might have seen various sites with very few or zero visitors, and the major reason behind this failure is often a lack of backlinks. In short, in the game of higher search engine rankings, backlinks play a vital role. Here are some of the ways you can use to get external links:

  • Posting relevant blogs
  • Guest posting
  • Asking other websites to share your content (with your name)
  • Keeping your website refreshed and updated by adding new content
  • Promoting your links in relevant (or on your own) e-books
  • Developing partnering relations with other bloggers
  • Posting content on Social media (Facebook, Twitter, Instagram, etc.)
  • Publishing press releases
  • Various other useful methods

2. Optimize Your Content

You can never clearly say what kind of content will get more visits, but if your article/post is long enough with the necessary keywords, the chances of it appearing repeatedly on SERPs will increase. Nevertheless, a lengthy blog with poor quality never attracts anyone. Therefore, you have to take the following steps to make your content useful for your website:

  • You must be careful about creating interesting and meaningful content rather than piling up keywords in a long blog.
  • Look at top-ranked pages and observe what type of content is published. Note down the word limit, the kinds of keywords they have used in their content, animations, etc. This will help you decide how to design your blog.
  • Focus on producing quality content.

This simple SEO technique ensures your content will index and rank faster.

3. Use Suitable Keywords

SEO can be considered a simple game of keywords. The best SEO practices include the use of the most appropriate keywords. You can brainstorm keywords and get help from online sources such as Google Planner, KWFinder, Ahrefs, etc. Keep these simple SEO points in your mind:

  • Include short phrases as keywords in your article instead of words singly since they tend to be searched more easily.
  • Search out enough keywords for your content; too few won’t suffice.
  • You can seek guidance from keyword tools like Google Keyword Planner to find the most suitable keywords.
  • You can also look at the related top-ranking websites to learn their keywords.

A trick: use misspelled and grammatically incorrect variants of keywords; this makes your webpage appear on SERP even when a mistyped keyword is being searched!

4. Use Online Web Optimizing Tools

Optimizing your website has become much easier because several online tools are available. Here, we list a few for your guidance; you may find other tools related to your needs.

  • Google Search Console—This freely available tool evaluates your web pages and informs you about any errors in their content, such as duplication.
  • Google Keyword Planner – It is the best tool for searching for relevant keywords for your website.
  • Yoast SEO Plugin – This is particularly helpful for WordPress blogs.
  • Ahrefs is a fantastic software that helps you increase visibility on the internet.
  • SEMRush – highlights search terms related to your own and the other relevant top-ranking pages.

Simple SEO techniques become pretty simple using these tools.

5. Utilize the Power of Videos

Everyone knows that one of the simplest yet effective ways of engaging an audience is using videos because these small pieces of information can have so much fun and entertainment. The same videos that people watch to learn or get entertained can improve your website rankings on SERPS. You might be surprised that videos comprise over 60% of universal Google Search Results. It is also important to mention that Google now gives more importance to blended searches/results. So, if you want to appear on the first few pages of Google Search Results, you must use the power of videos.

6. Mobile Optimization

Are you running an online business? Do you have a mobile-friendly business website? No? You have missed many customers because the audience is no longer stuck in front of the computer screen; instead, they keep moving and shopping through Smartphones, tablets, laptops, and other devices. You must consider it if you have not gone mobile-friendly yet because mobile optimization has become crucial today. If you need more convincing facts, check these out:

  • 8 out of 10 consumers prefer to use smart devices to shop online.
  • Approximately 1.2 billion users use mobile devices to access the web.
  • More than 90% of Smartphone users use their devices to search for local brands.
  • Universal mobile traffic makes up more than 15% of all online traffic.

7. Maintain Quality

Remember, the main component of your blog that will make it more appealing to visitors is ‘quality.’ No matter how much you optimize your website, you will fail if your content lacks quality. SEO will only work to make your website appear in the initial ranks on SERPs. But if your article fails to attract readers, it will eventually lose traffic. On the other hand, using simple SEO tips on high-quality work will automatically place it among top-ranked web pages.

8. Meta Description

The meta description helps the search engine to identify what your website or its page is about. You can look at it as a title. It’s the first thing you see when searching through various results on the search engine; basically, it is the heading to all of the displayed websites. Many believe that meta descriptions alone can help increase website rankings, but this theory has not been proven 100%.

9. Internal Links

You need internal links on your website to gain good traffic and a decent ranking score quickly. People can easily learn what your website presents and know more about what you offer if you link them to your site from other websites that offer similar services or products. It is a great way to have more targeted traffic you need to visit your site regularly.

10. Header Tags

These are used on your website and its pages to let the search engine learn the content you have on them. The tags added before and after the title of your website or its pages are <H1></H1>. For each page, you should use the H1 heading only once so that search engines can read the content of the header easily. Breaking up the content is the primary purpose of the header tags. Now, people and search engines can read more about your offer easily.

11. Image ALT tag

If images are used on your websites, you must come up with good names for the images on there. The ALT tags will also need good names. A better example of what is used for the images is:

<img src=”https://your-website.tld/images/on-site-search-optimization-seo-title-tag.png” alt=”On-Site Search Optimization SEO Title Tag” />

Over to You

SEO helps you not only make your site more accessible to users but also assists you in achieving maximum exposure from search engines, which helps to increase your brand’s visibility. Moreover, it helps you to stand out from your competitors in search results, thereby helping you to improve your site’s CTR, resulting in more revenue.

However, SEO is a continuous process, so it is of the utmost importance to keep tabs on the latest trends and techniques and implement them on your site. Further, while old tactics like keyword research, sitemap, robots.txt, etc., are still effective, new techniques such as blogger outreach, broken link building, etc., are also important and play a major role in paving the way for the success of your online business.

Additionally, since search ranking and user experience depend on the proper optimization process, having an effective SEO strategy will ensure that your site achieves both traffic and increased ranking.

So keep this in mind: Those who surf the search engines can easily find the pictures they want by typing them into Google.

2 thoughts on “11 Important SEO Tips That Helps to Rank in Google”

  1. Thanks for sharing the tips on better ranking for the website. It is important for a client to have an online presence as the world is moving towards the digital platform.

  2. Avatar photo
    Soumya Shrivastav

    Awesome post. These factors will help to increase SEO ranking and get more organic traffic to the website. SEO is getting very much complex day by day. But If we work smartly and follow the google guidelines, it will bring the best results for us. Thanks for putting top-notch content. Looking forward to coming back for more informative articles.

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