In today’s internet world, “Googling” has become much more popular than ever before, and you can look up just ‘everything’ on the internet via different search engines, especially Google. Just type your keywords, and you will get your desired results in the blink of an eye. But did you ever wonder how it happens that you type a single word in the search bar, and get your desired results right there as if the computer knows what you are going to ask? Well, the real ‘magic’ behind this mechanism is called Search Engine Optimization (commonly called SEO)! Are you ready to learn important SEO techniques to rank in Google?
SEO places a significant role in the Google ranking score that your website has. There are many businesses that don’t know how to handle all of the information they are given about SEO because there are so many tips available for various different ranking strategies. Many starters might not acquire help that they need for building a successful website that will have great rankings because they don’t have access to experienced SEOs that can give them a consultation.
What is SEO?
When you search for something, the results you see are not merely random picks over the internet; rather, SEO is the basic technique being exploited by different websites to win the race on SERPs (Search Engine Results Page). It depends on how accurately a website is optimized to appear on top ranks in search results. This procedure of driving ‘organic’ sources towards your website is what we call SEO.
Why is SEO Important?
The main aim of all efforts regarding site optimization is to get more online traffic. Your efforts will go in vain if your website isn’t visible to the users at all! The higher the number of visits your website receives, the more popular it becomes on the internet, and consequently, you get more customers, which is, of course, the main goal of all your efforts.
As you read along below, you will learn some of the best tips that you could use to improve SEO and the rankings of your webpage. So if you are unable to hire someone at this time, this guide should most definitely steer you in the right direction.
Important SEO Tips and Tricks
For all of those who have developed their websites, but are unable to get higher ranks on SERPs, we would like to say that – Never Give Up! We can let you know some of the simplest yet the most astonishingly magical tips and techniques that will help you grab your share of popularity in the internet world. You can very easily make your website look more attractive; at the same time, you will get more visitors, and eventually, more business! Here are those important SEO tips and tricks:
1. Use External Backlinks
Millions of websites are linked to each other, and these links greatly help searchers navigate from one to another website in search of relevant information. An external link pointing to your website shows your site as a more reliable source of information. The backlinks your website has, the better it would be. You might have seen various sites with very little or zero visitors, and the major reason behind is this failure is often a lack of backlinks. In short, in the game of higher search engine rankings, backlinks play a vital role. Here are some of the ways you can use to get external links:
– Posting relevant blogs
– Guest posting
– Asking other websites to share your contents (with your name)
– Keeping your website refreshed and updated by adding new content
– Promoting your links in relevant (or on your own) e-books
– Developing partnering relations with other bloggers
– Posting content on Social media (Facebook, Twitter, Instagram, etc.)
– Publishing press releases
– Various other useful methods
2. Optimize Your Content
You can never clearly say what kind of content will get more visits, but if your article/post is long enough with necessary keywords, the chances of it to appear repeatedly on SERPs will increase. Nevertheless, a lengthy blog with poor quality never attracts anyone. Therefore, you have to take the following steps to make your content useful for your website:
– You need to be careful about creating interesting and meaningful content rather than piling up keywords in a long blog.
– Look on top-ranked pages and observe what type of contents are published; note down the word limit, the kinds of keywords they have used in their contents, animations, etc. It will help you decide how to design your blog.
– Focus on producing quality content.
This Simple SEO technique ensures your content gonna rank faster.
3. Use Suitable Keywords
SEO can be considered as a simple game of keywords. The best SEO practices include the use of the most appropriate keywords. You can brainstorm a few keywords, and can also take help from online sources such as Google Planner, KWFinder, Ahrefs, etc. Keep these simple SEO points in your mind:
– Include short phrases as keywords in your article instead of using words singly, since they tend to be searched more easily.
– Search out enough keywords to be used in your content; too few keywords won’t suffice.
– You can seek guidance from keyword tools, such as Google Keyword Planner, to find out the most suitable keywords for you.
– You can also have a look at the related top ranking websites to know what keywords they use.
A trick: use misspelled and grammatically incorrect variants of keywords; this makes your webpage appear on SERP even when a mistyped keyword is being searched!
4. Use Online Web Optimizing Tools
It has now become so easier to optimize your website because of the availability of several online tools. Here we list a few for your guidance; you may find some other related tools as well as per your need.
Google Search Console – This freely available tool evaluates your web pages and informs you about any errors in the contents, such as duplication.
Google Keyword Planner – It is the best tool to search relevant keywords for your website.
MOZ – amazing software to help you increase visibility on the internet.
SEMRush – highlights search terms related to your own, as well as the other relevant top-ranking pages.
Yoast SEO Plugin – This is particularly helpful for WordPress blogs.
Simple SEO techniques become quite simple using these tools.
5. Utilize Power of Videos
Everyone knows that one of the simplest yet so effective ways of an engaging audience is the use of videos because these small pieces of information can have so much fun and entertainment. The same videos which people watch to learn or get entertained can improve your website rankings on SERPS. You might be surprised to learn that the videos make more than 60% of universal Google Search Results. It is also important to mention here that Google now gives more importance to blended searches/results. So if you really want to appear on the first few pages of Google Search Results, you must use the power of videos.
- How to Create a YouTube Channel? The Ultimate Guide for Beginners
- How to Gain YouTube Subscribers and Watch Time?
6. Mobile Optimization
Are you running an online business? Do you have a mobile-friendly business website? No? You have missed a huge number of customers because now the audience is no more stuck in front of the computer screen; rather, they keep moving and shopping through Smartphones, tablets, laptops, and other devices. If you have not gone mobile-friendly yet, you must think about it right now because mobile optimization has become crucial in the present day. If you need more convincing facts, check these out:
– 8 out of 10 consumers prefer to use smart devices to shop online.
– Approximately 1.2 billion users use mobile devices to access the web.
– More than 90% of Smartphone users use their devices to search for local brands.
– Universal mobile traffic makes more than 15% of all online traffic.
7. Maintain Quality
Remember, the main component of your blog that will make it more appealing to the visitors is ‘quality’. No matter how much you optimize your website, if your contents lack quality, you will fail. SEO will only work to make your website appear on initial ranks on SERPs. But if your article fails to attract readers, it will eventually lose traffic. On the other hand, using simple SEO tips on a high-quality work will automatically place it among top-ranked web pages.
8. Meta Description
The Meta Description is what is used for showing the search engine what your website is about. You can kind of look at it as a title. It’s the first thing you see when you are searching through a variety of results on the search engine; basically, it is the heading to all of the websites that are displayed. Many believe that the Meta description alone can help to bring up rankings for a website, but this theory still has not been proven 100%.
9. Internal Links
Internal links are something that you definitely need to have on your website if you want to quickly gain a good amount of traffic to your site as well as a decent ranking score. People will be able to easily learn what your website presents and know more about what you have to offer if you link them to your site from other websites that offer similar services or products. It is a great way to have more of the targeted traffic that you need to come to your site regularly.
10. Header Tags
These are used on your site are ways to let the search engine learn things when it comes to all of the areas of your website through the content that you have presented. The tags which are added before and after the title of your website are <H1></H1>. For each page, you should have this simple mentioned only one time for the search engines to read the content of the header easily. Breaking up the content is the main purpose of the header tags. Now people and the search engines will be able to read more about what you have to offer easily.
11. Image ALT tag
If images are used on your websites, then you will need to come up with good names for the images that are on there. The ALT tags will also need good names for them as well. A better example of what is used for the images is:
<img src=”https://your-website.tld/images/on-site-search-optimization-seo-title-tag.png” alt=”On-Site Search Optimization SEO Title Tag” />
75+ Effective SEO Tactics – Infographic
SEO helps you to not only make your site more accessible to users, but it also assists you in achieving maximum exposure from search engines, which helps to increase your brand’s visibility. Moreover, it helps you to stand out from your competitors in search results, thereby helping you to improve your site’s CTR, resulting in more revenue.
However, SEO is a continuous process, and as such, keeping a tab on the latest trends and techniques and implementing them on your site is of utmost importance. Further, while old tactics like keyword research, sitemap, robots.txt, etc., are still effective, new techniques such as bloggers outreach, broken link building, etc., are also important and play a major role in paving the way for the success of your online business.
Additionally, with both search ranking and user experience depending on the proper optimization process, having an effective SEO strategy in place will ensure that your site achieves both – traffic as well as increased ranking.
Now, while there are many resources about SEO that you can find on the internet, to save time and to increase productivity, here’s an informative SEO infographic that you’ll love.
This infographic comprises of 75+ on-page as well as off-page SEO techniques that will help you to improve your site’s performance. Plus, along with the infographic, comes a detailed guide the explains in-depth every step to help you speed up your optimization process.
So check out this Infographic today and optimize your site for better search engine ranking and increased traffic!
So keep this in mind. Those who surf the search engines will be able to easily search for the pictures that they want when typing them into Google.