Nowadays, building a mobile-friendly website is really easy but does it actually meets the requirements of mobile users. To be very honest, a mobile site is completely different from the traditional portal. All its functioning and features are different, even the backend processes of mobile portals are also unique. Given that, it’s important to bear in mind some best practices which would assist you in building a strong web presence.

Mobile site optimisation

Optimise Your Website for Mobile Device Users

Given below are some pro tips which you should consider while building a mobile-friendly site for your business or personal use:

1: Plan Your Site’s Layout

Compared to traditional portals, mobile sites load up a bit slower, so ensure that you keep the page number limited and images optimised. In addition, most of the users don’t have that much patience to keep scanning different pages and dig deeper on the site. So, keep the site’s layout as streamlined as possible. You need to create an interwoven user experience so that users spend a good amount of time absorbing all the content present on the site.

Website planning

2: Keep the branding elements of your desktop & mobile site same

A mobile site is just a compact version of the original desktop-based portal. So you should keep all the branding elements (small and big) incorporated on both the sides that too in the equation. Well, this is important for two reasons.

A mobile site is a brand touchpoint and just like any other property, it should reflect & promote the brand essence. If people are already aware of your company and its products, then you need to make them feel like they are visiting an old friend, which is an important consideration for the loyal customers.

Brand identity

3: Simplify, again and again

The very first step in building a mobile site is, by determining the sort of content you want to include. Due to restricted screen space, you have to figure out what exact piece of information your readers or visitors would be looking for. Make sure you provide them with genuine information. Also, check the whole content is interlinked and there’s a smooth shift from one link to another.

4: Properly Utilise White Space

Most of the web owners, usually try to fit in as much as information possible. But it’s wrong. Creating a clumsy site will degrade the user experience. Try to add some white space in and around the content. It will give a sophisticated appearance and also ensures that users can click the button they are aiming to reach for.

White space

5: Allow People to Visit the Full Site

Don’t focus completely on creating a mobile-friendly portal. Try to bring your customers to desktop version as well. Make sure people see it and love it. It’s good to pair down the content but still, there are millions of users who like to browse desktop-based sites. And to do so, you need to include some essential links so that users can be directed towards full version of the site.

Website traffic

6: Reduce the Amount of Text Entry Necessary

There are several users who find a bit difficult to use the smartphone keyboard. If possible, use the drop down menus, checklists and pre-populated fields as the means of data entry. This brings down the challenges faced by the users while typing with the smartphone keyboard.

7: Avoid using the Pop-Up Windows

On desktop portals, it’s okay to use pop-up windows but avoid them in the mobile version. These pop-up windows create multiple tabs and browser windows which users find difficult to browse through. Moreover, it can also increase the loading time. If you need to open up a new browser window, ensure that you alert the users so they know how to get back to the original page.

8: Use Mobile Redirects

Once your portal is ready to go live, make sure you put redirects in place so that whenever a visitor tries to access it via the mobile device, it redirects them to the mobile-optimized version of the site. Ask your developer to add these little helpful tools before making your site go live on the World Wide

9: Avoid Flash or Java

Both Flash and Java are compatible with the Android and they won’t function on any of the Apple devices. So, ensure that you avoid using them for your mobile site. As Apple’s iPhone and iPad make approx 30% of the smart device market, a significant portion of your target audience won’t be able to access your content because of the above-mentioned techs.

no flash or java

Once the redirects are in place, any mobile user who will type in your web address or click any of your link in the search engine will be sent to the mobile-optimized version of your site.

Summing Up

The mobile sites are still a bit new concept in the web sphere, so designing & building them can be challenging. However, mobile portals do have a great potential and will bring more customers for your business setup.