The world of digital marketing can be a confusing one to navigate, and you may be at a loss for exactly how your particular organization should be harnessing the power of the internet to generate more business and higher profits. You’ve also likely considered utilizing social media because everyone seems to be on at least one social networking site daily. We all need social media marketing tips from experts.
Hereunder are social media marketing tips for marketing your company and boosting SEO at the same time? Continue reading.
Social Media Marketing Tips for SEO
1. Set Up a Vanity URL
A vanity URL is a short URL that is short, memorable, pronounceable, and descriptive.
Every social media site that you use should allow you to create a vanity URL that will immediately optimize your page for organic searches. Incorporate your business name and keep every URL for every social media site the same or at least similar. And if the URL you want is already taken, you can add your city to the end of the URL so it will differentiate your page.
So, for example, you may go for something like Facebook.com/ABCPizzaLondon
2. Always Fill Out the “About” Section
Every social media site has an “About” section that you should fill out. Type in relevant information that describes the most important aspects of your business. Include about two to three keywords that are related to your business and that your target audience would use when searching for the types of services and products you offer.
To determine what keywords you should be using on your website and your social media pages, use Google’s handy keyword planner tool. You want keywords that have pretty low competition yet have a high enough search volume to be topics that people search often enough.
In addition to incorporating standard business-related keywords in your social media pages, you also want to include what are referred to as geo-targeted keywords. It is because a lot of consumers will be searching for a company like yours, that’s within a specific region. If you include geographic markets within your business description in the form of your address and any cities you provide services to, it will make it easier for people to find you.
3. Grow Your Social Media Followers Organically
While it may be tempting to buy social media followers, Google will be able to tell that you did this based on the quality of your followers. Therefore, even though it’s essential to have a large enough following on social media to get your name out there, you want to be patient and build your social media following naturally and slowly over time.
The best way to do this is by posting discussion threads, open questions, helpful tips and articles, and more. Engage with your followers directly, have conversations that build your relationships with them, and encourage them to visit your site and make a purchase.
If you find that social media marketing tips, in particular, are too much for you to handle on your own, you can certainly ask for help from professionals. They can help you optimize your website and social media pages easily.