On-site SEO for Ecommerce Websites – A Basic Guide


An e-commerce business is a common phenomenon nowadays. As an entrepreneur, it is a must for you to rank higher than your competitors on Google’s search engine. But, if you are not aware of the SEO tips and tricks for the e-commerce business, then how will you achieve your goal? If you are not aware of the tricks then you are sure to lose out on those clicks and finally, on the sales. Regardless of whether you are improving an existing website or crafting a new one, a proper SEO campaign is just what you need to reach out to the target audience. With the competition getting tougher, getting featured on the first page is not sufficient anymore. What you need is a higher ranking, preferably number 1!

ecommerce site seo basics

Before delving deeper into the subject, it is important to note that SEO can be classified into two sections in a broader sense – On-site and Off-site. In this article, the On-site factors will be discussed. This aspect of SEO is a critical step in optimizing your e-commerce websites.

Performing Competitor Research

This is the first factor that you need to take into account while planning SEO for E-commerce websites. In case you are a bit confused about how to plan an SEO strategy, the first step should be to explore more about your competitors. This is an important step to learn more about the various kinds of SEO strategies that you can apply to your website as well. Keyword, in this regard, is the first thing to focus upon. It will be helpful in this regard if the keywords for the Homepage and top product pages of their website can be analyzed. There are various online tools, like Moz or SEMrush, which you can utilize for finding out the keywords used in the title tags and product descriptions on their websites.

Checking out the landing pages will also be helpful.

Analyzing the Homepage SEO

The homepage is one place where the SEO businesses mostly invest their money and energy. Although this should be of prime importance while planning the on-site SEO strategy, this is not the only place to focus either. Homepage title tag is one of the most crucial elements for on-site search optimization. This includes the name of your business and the main keyword phrase that you want to target. It should be written in less than 70 characters in an engaging manner for the search engines.

The homepage Meta description is another important factor where there is a 160-character description about the business. Finally, the homepage content is equally important as it will help the visitors to gather a better idea about the company’s products and services.

Analyzing the Site Architecture

Site architecture plays a major role in the SEO campaign. Hence, when updating your website with products and other content, it is equally important to use a perfect navigation menu on the homepage and also, on the product pages. As far as the search engine robots are concerned, they will be picking up pages on the basis of internal link structure. The more well-structured your site is, the better will be the site’s ranking.

Optimizing the product page

This is indispensable in the e-commerce websites. Therefore, it is absolutely important to focus on the product names, product descriptions and on the optimization of the images that are there on every product page. In this regard, make sure that your product descriptions are unique, not copied content.

Add videos on the website

By adding videos of the products, you will make sure that the customers feel more confident about purchasing a product. Such a video can include certain basic information about the product.

Finally, an FAQ will be an added advantage for the on-site SEO campaign. There are several questions that can arise in the minds of customers. In order to provide a better customer service, including such a page can prove helpful for your e-commerce website.


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