How to Drive Traffic to Your Blog? — Top SEO Trends 2024

According to statistics, there are approximately three and a half billion searches on Google daily. Out of this huge number of searches, only 0.8% of the searchers go for results from the second page. Search Engine Optimization is one of the easiest and most helpful ways to improve traffic to your website. It is also an important asset when you create a blog. However, you do not just use it any way you want; it has to be done correctly.

How to get traffic to your blog

How to Get Traffic to Your Blog

How can you ensure that you are generating traffic to your blog? Here are some helpful SEO trends that will do this for you.


The Bidirectional Encoder Representation from Transformers is a Google algorithm. Using machine learning and natural language processes, the algorithm analyzes and improves the understanding of searches. The best thing about it is that it is available in seventy languages.

The BERT update has made it easier to interpret what the searcher is looking for and makes the search engines more interactive. More or less, it can understand things and function just like the human brain. However, those who own blogs and websites with content vs. intent mismatches will be affected. The quality of your content does not matter if the user’s intent is not satisfied. If your content doesn’t match the searcher’s intent, then your content will be ignored by BERT.

Keyword Research

Keyword research is an SEO practice in which a person finds, analyzes, and uses the phrases most searchers use when looking for online information. This way, you can optimize your content and naturally incorporate these words. In simple terms, a keyword acts like a gateway that helps people find organic search results easily, leading them to the most relevant websites where they can find this information.

One might wonder when you are supposed to do keyword research. Well, it will be best to do so if you:

  • Want to venture into a new niche?
  • Do you want to develop new content?
  • Do you want to optimize existing content and make it easily accessible?

Original Content

Who wants to read old content? Writing original and unique blog posts will likely increase website traffic. This works even more effectively after you have done keyword research and come up with the common keywords for that article’s topic. By doing so, you will consistently provide readers with fresh and new information, breaking the monotonous junk already spread through the internet.

Original content does not mean new things. You can also build on old topics, but this time, spice them up with new bits, such as your professional view.

SERP Optimization

SERP is the abbreviation of Search Engine Result Pages. SERPs list search results after a searcher has keyed in what they seek. These results are always arranged in descending order based on relevance. Before ranking the websites, the rankings are calculated using different factors, which change as the algorithms change. These factors include:

  • Quality of content
  • Mobile Optimization
  • Keywords focus
  • The quality of the incoming links

With good external and internal links, outstanding meta-titles, meta-descriptions, and other SERP optimizing factors, you will have higher traffic than your competitors.

Customer Analytics, Retention, and Lifetime Value

SEO used to only be about driving traffic. However, things have changed now. Blog owners are required to work harder to increase traffic to their blogs. Today, we are using SEO to grow conversations and revenue. This year, data on behavioral analytics will be one of the most valuable commodities.

Therefore, diving deeper into search activities and conversing with the optimizable stages is important to increase traffic. Some of these analytics include:

  • Click-Through Rate
  • Average Session Duration
  • Dwell Time
  • Bounce Rate
  • User-Centric Performance metrics
  • Internal Linking

Core Web Vitals

If you are to qualify for high rankings on Google, meeting all the Core Web Vitals is critical. This is because these vitals have formed part of Google’s new standards used to evaluate the level of a page’s user-friendliness. Metrics employed include:

  • Largest Contentful Paint– measures the speed at which the primary content of the page loads.
  • Cumulative Layout Shift– measures how often a user experiences shifts in a website.
  • First Input Delay– calculates the speed at which a user interacts with the content of a page after opening it.

Artificial Intelligent

Over the last few years, Artificial Intelligence has become a major element of search engine algorithms. Rankbrain is a good example of AI that has been adopted in the SEO world. Therefore, understanding how AI works and its impact on search engine results can be critical to growing your audience.

Stuffing your content with keywords alone will not work. The following are some ways you can use AI to boost SEO.

  • Use it to discover hidden rankings opportunities that are yet to be exploited.
  • Discover content opportunities and create high-quality content
  • Create topic clusters to answer searchers’ questions
  • Voice research optimization

As this year proceeds, if you have not utilized any of the above to create traffic to your blog, it is about time you do so.

3 thoughts on “How to Drive Traffic to Your Blog? — Top SEO Trends 2024”

  1. Thanks for sharing this amazing piece of content. This one is really helpful for most newbies, and the experienced one can also learn some points.

  2. Avatar photo
    Louise Savoie

    I appreciate the effort of sharing this knowledge with your readers. Sharing is caring, as they say. This article may be a quick read, but it is more than what we can get if implemented and applied correctly.

    If I may add, keyword research and studying target audience go hand in hand, for doing these two can help create relevant content that helps drive traffic to the blog.

    Thank you again for sharing this great content.

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