According to statistics, there are approximately three and a half billion searches on Google daily. Out of this huge number of searches, only 0.8% of the searchers go for results from the second page. Search Engine Optimization is one of the easiest and most helpful ways to improve traffic to your website. And it is an important asset when you create a blog. However, you do not just use it any way you want; it has to be done correctly.
How to Get Traffic to Your Blog
How can you ensure that you are generating traffic to your blog? Here are some of the helpful SEO trends that will do this for you.
The Bidirectional Encoder Representation from Transformers is an algorithm from Google. By using the processes of machine learning and natural language, the algorithm analyzes and betters the understanding of searches. The best thing about it is that it is available in seventy languages.
The BERT update has made it easier to interpret what the searcher is looking for and makes the search engines more interactive. More or less, it is able to understand things and function just like the human brain. However, those who own blogs and websites with content vs. intent mismatches will be affected. The quality of your content does not matter if the user’s intent is not satisfied. If your content doesn’t match the searcher’s intent, then your content will be ignored by BERT.
Keyword research is an SEO practice where a person finds, analyzes, and uses the phrases that most searchers use when looking for information on the internet. This way, you can optimize your content and naturally incorporate these words within your content. In simple terms, a keyword acts like a gateway that helps people find organic search results easily, leading them to the most relevant websites where they can find this information.
One might wonder, when are you supposed to do keyword research? Well, it will be best to do so if you:
- Want to venture into a new niche
- You want to develop new content
- You want to optimize existing content and make it easily accessible.
Who wants to read the old content? When you write original and unique blog posts, you are likely to increase traffic to your website. This works even more effectively after you have done keyword research and come up with the common keywords for that article’s topic. By doing so, you will be consistently providing readers with fresh and new information, breaking the monotonous junk already spread through the internet.
Original content does not mean literally new things. You can also build on old topics but this time spicing it up with new bits such as your professional view on it.
SERP is the abbreviation of Search Engine Result Pages. SERPs are responsible for listing search results after a searcher has keyed in what they are looking for. These results are always arranged in descending order, based on the relevance. Before ranking the websites, the rankings are first calculated using different factors, which change as the algorithms change. These factors include:
- Quality of content
- Mobile optimization
- Keywords focus
- The quality of the incoming links
With good external and internal links, outstanding meta-titles, meta-descriptions, and other SERP optimizing factors, you are assured of having higher traffic than your competitors.
Customer Analytics, Retention, and Lifetime Value
SEO used to only be about driving traffic. However, things have changed now. Blog owners are required to work harder to increase traffic to their blogs. Today, we are using SEO to grow conversations and revenue. This year, data on behavioral analytics will be one of the most valuable commodities.
Therefore, it is important to dive deeper into search activities and get conversant with the optimizable stages to increase traffic. Some of these analytics includes:
- Click-Through Rate
- Average Session Duration
- Dwell Time
- Bounce Rate
- User-Centric Performance metrics
- Internal Linking
Core Web Vitals
If you are to qualify for high rankings on Google, meeting all the Core Web Vitals is critical. This is because these vitals have formed part of Google’s new standards that are being used in evaluating the level of a page’s user-friendliness. Metrics employed include:
- Largest Contentful Paint– measures the speed at which the primary content of the page loads.
- Cumulative Layout Shift– measures how often a user experiences shifts in a website.
- First Input Delay– calculates the speed at which a user interacts with the content of a page after opening it.
Over the last few years, Artificial Intelligence has developed into a major element of search engine algorithms. A good example of AI adopted in the SEO world is Rankbrain. Therefore, understanding how AI works and its impact on search engine results can be critical in growing your audience.
Stuffing up your content with keywords alone will not work for you. The following are some of the ways you can use AI to boost SEO.
- Use it to discover hidden rankings opportunities that are yet to be exploited.
- Discover content opportunities and create high-quality content
- Create topic clusters to answer searchers’ questions
- Voice research optimization
As 2021 proceeds, if you have not utilized any of the above to create traffic to your blog, it is about time you do so.