SEO is constantly evolving, but you don’t need to know everything about it in order to use it and start ranking higher on Google. Do you ever hear about Homepage SEO? Does Homepage SEO really exist? If you don’t want to miss out on easy steps you can take to boost SEO on your business website’s homepage, then follow this advice. These tips will help you to create an SEO friendly homepage.
5 Homepage SEO Tips
1. Choose the right domain name
The domain name you choose for your website’s homepage matters for SEO. Your URL is the first piece of data Google looks for in its algorithm to determine where to rank it. While you want your domain to be relevant to your business or brand, you also want to do some keyword research and make sure the text you choose for your domain is ranking well on Google.
2. Utilize anchor text on your homepage
Anchor text is the text used for links on a web page. When it comes to homepage SEO, you don’t want to neglect anchor text. Do some keyword research and use high-ranking, targeted keywords to link to other pages on your website. This is a great SEO trick, but be careful of putting too many links that don’t help your readers, or search engine algorithms will penalize you for it.
3. Add alt text to homepage images
Images are great for capturing attention on your business website’s homepage, and they also provide an SEO opportunity. Search engine algorithms “read” images through the text used to tag them, called “alt text”. You can choose the alt text for an image when you upload it to your site, keeping important keywords in mind.
4. Optimize your website for speed
The speed of your website can actually affect its SEO. If it takes users too long to load a website’s homepage, they tend to form a negative impression of the website or get frustrated and click away instead of waiting for the page to load. Websites running at faster speeds have been found to have better crawl rates, which are an important factor search engine algorithms look for when ranking sites. Tools such as Google PageSpeed Insights and Pingdom can be used to determine the speed of your site and how it compares across the web. Then, use speed tools or plugins for your website that consolidate slower data on your website and optimize it for speed.
5. Create titles and descriptions for your homepage
Each page on your website gets its own title and description, which are crucial data for search engine algorithms. Be sure to include relevant keywords in these texts for your homepage that represent your business. Web surfers will see your title and description on search engine results, so you’ll want attention-hooking text that prompts readers to click for more.
I believe you will be able to create SEO friendly homepage for your business website. If you really liked it please don’t forget to share this article with your friends.