Guest posting is a practice almost as old as blogging itself, and it is a time-tested strategy proven to help businesses advance their brands. Guest posting, also known as guest blogging, is when you write an article for free and post on someone else’s blog with your author information included. At first glance, you might wonder why anyone would ever give away their time writing for free. It might seem like it doesn’t make sense to simply give away your time and effort, but the fact that guest posting has persisted for years as a popular business strategy points to the fact that there’s something about it that works.
Why guest posting?
While it might seem counterintuitive, guest posting is an established strategy that works to get attention, traffic, and customers for your business. The time and effort you invest pay off in many ways for your business.
Gain more visibility for your business
When you’re first starting out as a new business, visibility is key in order to become known by potential customers. Guest posting can get your content out there hosted by bigger names in your industry that already have an established audience. Your business can quickly become known within the field, and high-quality guest posts filled with relevant content will give people a good first impression of your business.
Take advantage of a valuable addition to your business’s marketing strategy
You can use guest posting to reach a wider audience than your business could without being boosted by the outside blog. This expands your customer base, and you can even use the lists of people who link to or comment on your post as a start to an email list for potential direct marketing efforts.
Expand your business network
Guest posting can put your relatively new business in contact with some of the bigger names in your industry. This will help you network as you become known to influential players. You can use the contacts you make to flesh out your business’s web of connections while using skills, strategies, or ideas you pick up throughout the process as starting points to continue improving your business. Guest posting helps you become known not only to customers but also to other companies and entities relevant to your field. This could certainly result in invaluable feedback, advice, and opportunities and is a quick way to establish your business within the community.
Improve your business’s web presence
Guest posting can help your business develop a more robust online presence. When people search for your business’s name or other related keywords, they will not only find your website but also come across your guest posts as articles seen on other relevant blogs. This lends your business credibility within the industry. It can also improve your SEO and web rankings.
Maximize your benefits by guest posting efficiently
Are you convinced of the benefits of guest posting yet not sure you want to spend all that time and effort to craft entries and pitch them to blogs to get them accepted for posting? No problem – there’s an entire industry out there to help with that. A blogger outreach service can help with everything from finding potential blogs to host your guest post, to pitching post ideas and getting a guest posting opportunity, to the actual content creation. These services do most of the work in the guest posting process for you so that you can focus on other aspects of your business.