5 Things to Keep in Mind When Designing a Business Website

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Running a business online means that many clients come to you because of what they see on your website. For this reason, how your site looks will go a long way to ensure that your business thrives. There are so many web design templates online that you might not be sure which one to use. Many businesses choose to go with old designs that might not work with the current market. Others choose not to have a site altogether because it might be too taxing to run.

If you want your business to thrive and reach its full potential, you should definitely have a website. Make sure that you use professional web design so that visitors to your site will see your business as trustworthy and modern. Here are some things you should keep in mind when designing your website.

Designing a business website

Things to Consider Before Designing A Business Website

It Is the First Thing That Clients Will See

The first thing your clients will see when they visit your site is the layout. If everything looks thrown around, chances are they will not even get to view your products. For this reason, it is very important that you make a lasting impression on your client. They need to feel like they want to keep scrolling through your site. As they select the items they want to buy, they should also have no issues paying for them. Lagging payment systems or lack of order on your web page can be the main reason you lose out on potential clients. Take your time and test out your web design to see how user-friendly it is, as this is what will make you stand out from your competition. You can try asking friends and family to test out your site for you to get more insight into how user-friendly it is. If they find it hard to complete certain tasks, you know that you need to improve those parts of your site.

Search Engine Optimization (SEO)

Apart from attracting users, your web design is also what google will use when ranking you. If the Googlebot does not understand what your site is all about, users will not see it when they look for something related to the information you have on your site. Apart from ensuring your site is attractive, it is also important that you ensure that Googlebot can crawl your site and rank your pages correctly. You can hire an SEO professional to work on your site and help you rank better on Google search, or you can research SEO online and figure out how to do it yourself.

Customer Service

Unlike physical shops where people rank the service based on how the staff treated them, online shops are ranked by their design and user experience (UX). For instance, a client should find the information they are looking for when they visit your site. If clients feel like they do not understand what is on your site, it reflects badly on your customer service. If they get on the site and inquire about something and do not get a response fast, it also reflects badly on your business. All these are things that need to be dealt with through the design of the site. You need to incorporate virtual help on the site and should have every piece of information needed by the client properly placed and accessible. It is the only way people will keep coming back to your site.

Build Trust

People will judge based on appearances, and this is the same with websites. If your website looks shady, there is very little chance that anyone will enter their credit card information on it. You must create a site that not only looks friendly but is organized as well. Too many pop-ups and ads splattered all over the site make a client feel like a site isn’t secure. It is also very important that you take the time to ensure your clients feel safe when using their cards on your site.

Beat Your Competition

Before you build a site, take a look at what your competition is doing. See how they have designed their pages and what it is they are doing differently that makes them stand out. Once you learn such things, it can be easy to incorporate them into your site. Do not copy everything your competition has, but rather, use that information to come up with something that will either look similar or even better than them.

Running a website is not an easy task. There are so many things you need to do to ensure that the site stays up and running. One of the things you can do is ensure that the site is top-notch and has quality content. Once you do that, you are on your way to attract traffic that will translate into sales.

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A digital marketing scholar by choice and tech-savvy by habit. A NIFT Alumni who's consulting and nurturing many fastest growing businesses and blogs.

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