How to Promote Your Business on Instagram?

According to Statista, there are more than 1.4 billion active Instagram users monthly. Instagram has a more engaged audience and less competition than other social media platforms like Twitter and Facebook.

This gives many businesses a chance to showcase and market their services and products to a more interested and targeted audience without spending much money on paid advertising.

How to Promote Your Business on Instagram?

Tips to Promote Your Business on Instagram

If you are new to Instagram, here are tips for promoting your business on Instagram to gain more followers and sales.

Create a winning profile

When creating your Instagram profile, it might be hard to fit everything you do and offer in 150 characters. So, instead of listing all your services and products, focus on the most important things or your business’ next big thing, like a product launch, promotion, or event.

Because the only clickable link is in the Bio section, then make it a habit to update it frequently. While most brands only use it to link it to their website, there is so much more you can do with it.

As with any social media platform account, your Instagram profile should also be optimized to direct traffic to the website. This means:

  • Including a link that takes people to your website
  • A visible and interesting call to action button
  • A completed and consistent photograph and a business name
  • A hugely interesting Bio that will ensure that people are drawn to your profile

Considering that almost 50% of brands have a presence on Instagram, it is undoubtedly a powerful tool for boosting your business. You only have to use all possible action points to make your presence felt on this platform.

Showcase what you do in a creative way

Instead of focusing on the products you sell, show your audience the solutions you can offer. You must add value to your followers while looking creative. Visual content is the most important asset and variable on this social media platform.

For instance, if you are a service-oriented business, focus on showing off the process behind your service. You can also showcase your company’s culture, vision, and mission or share some “how-to” or tips. You can also upload short videos called Boomerangs, photos, and videos that last up to one minute.

Boost brand engagement

Your website sales will increase when people engage with your brand, and here again, Instagram scores very high. Instagram and brand engagement are:

  • 84 times higher than Twitter
  • 10 times higher than Facebook
  • Capable of generating a per-follower engagement rate of 4.21%, which again is higher than Twitter and Facebook

More importantly, almost half of this audience uses social media for product research. So, one of the easiest ways to build a larger following is to be on Instagram and engage with the people there.

Show them behind the scenes

Most people are naturally curious about how and where your products come from. You can use Instagram to satisfy this curiosity and show them the whole process and life cycle. You can add source images to demonstrate how your products are made, from the materials to their distribution.

Design great contests and giveaways

Running contests is a great way to get people to visit your website. So get creative and put out some contests for people to participate in. Many people on Instagram follow brands and hope for interesting giveaways and the possibility of winning big in a contest.

Get specific

When posting content on Instagram, do a few things right. These few things are:

  • Add the right hashtag
  • Get location details right
  • Use original and fabulous images.
  • Use videos, but know that photographs are stronger to engage with!

It is also vital for you to follow conversations around your account and keep talking to the people – not always to boost your website sales but to stay in their recall.

Make use of #hashtags to expand your reach

Hashtags can help you expand your reach. Such campaigns can be general or specific, but most importantly, they are relevant. Also, you must set up your business’ hashtag and use it consistently on Instagram (and Twitter if you have one). It will be much easier for customers and followers to find content related to you and your main account.

Reach new followers

There are a few easy things to do when finding and retaining new followers. On Instagram:

  • Shout Out – this is reported to create 56% more engagement
  • Like the posts of your followers – it is such a simple and quick thing to do, but users will love it when you like their posts as well

Use Instagram bots to gain more followers

Instagram bots are fantastic tools that can provide you with genuine followers and likes that can help boost your exposure on Instagram. They are designed to boost your presence on Instagram without having to lift a finger. Instead of getting tired of scrolling through your feed, commenting, liking, and following people, a bot will do the job for you. So you will have more time to do other tasks or create more appealing and exciting content for your page.

Use responsive web design

Always use responsive web design. Studies show that more than a third of Instagram users have used their mobile devices to buy a product online, which simply means that your website has to be mobile-friendly, too.

2 thoughts on “How to Promote Your Business on Instagram?”

  1. Avatar photo
    Joseph Bells

    I have been using Instagram for a long time. I switched to Wizboost marketing tool to automate my Instagram account, and I must say that WizBoost [com] worked pretty well in boosting my Instagram account performance. It is saving my time and increasing my followers each day.

  2. Great article!
    In my opinion, Another approach to successfully utilize Instagram for business is by making a branded hashtag extraordinary to your business. Thusly, it’s simpler for your target audience to discover you.

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