What is Link Building and Why is It Essential?

As a business, we understand the need to be more visible online, so we turn to online marketing. However, online marketing then goes on to cover a variety of sections that, if done correctly, can be the difference between a good website and a bad one. One of the said sections of online marketing is link building. Link building is a process by which your website gets an external link to pages on your website (inbound links). In the case of search engine optimization (SEO), link building can be a vital skill necessary to improve your website’s ranking, depending on the authority and credibility of the website where your link has been added.

Link building essential

What Is Link Building?

The ultimate aim of link building is to help new and old businesses reach the right people; the more links from other, more authoritative websites, the more reach your page or content will get. Because of the difficulty of gaining trust and credibility, online links are now used as a reference or endorsement on the internet, and it is now how reputation and authority are passed on. For example, anyone in the SEO or Digital Marketing industry will be familiar with high-authority websites like Ahrefs, SEMRush, MOZ, Neil Patel, or Search Engine Journal. If you find a page or content on any of these websites linking to a brand, you automatically have a certain level of trust in that brand because a trusted website refers to it.

When link building was first introduced, thousands of websites and people built hundreds of links daily. This technique was effective because it could get your website’s pages to the top of a search engine’s first page. Although this technique is still being used and works, it is no longer an effective link-building method. But building hundreds of links every day is spamming. It can be a reason for the Google penalty because, over the years, it has come to appreciate quality over quantity.

Why Is Link Building Essential?

Building quality links to gain visibility for your business online is a better option than using marketing tools like PPC, social media marketing, email marketing, etc.

Off-page Optimization

One of the main reasons link building is so important is that it has probably been the only constant involved with off-page optimization. There are multiple methods of gaining links. Building links is required for a website to rank higher on Google. The number of websites linking to your website is the only way Google can determine how valuable your content is.

Brand Exposure

Another reason to build links is to increase brand exposure. Always build a link from a relevant authority website with the same target audience. Once an authority website links to a page on your website, that link juice passes to your website and it get more brand exposure.

What To Consider Before Link Building?

The saying ‘Man can not live on bread alone’ also applies to link building, ‘A business can not survive on links alone’. If appropriately done, link building is supposed to serve as a natural complement to work the rest of your marketing activities. It’s worth bearing in mind that link building cannot be successful unless there is something valuable to link to on your site — for example, quality content, a unique business value, news-worthy information, social media presence, and more. However, link building should be an on-going practice, and it may prove to be challenging to acquire enough high-quality links on your own. This is where you should consider hiring a professional or agency that offers link building services.

Is Link Building Still Relevant?

Finally, although a lot has changed over the years, it is still not a dead avenue when it comes to gaining links. It remains one of the essential parts of a content marketing strategy and has the potential to divert enormous traffic to your website. Online businesses that are not taking full advantage of link building provides are missing out new business opportunities.

Leave a Comment

Your email address will not be published. Required fields are marked *

Scroll to Top