For many site owners, especially bloggers, AdSense is a prime revenue source. If that is the case for you, it is important that you learn all that you can about ads optimization. The most important target of an AdSense optimization campaign is increasing eCPM. You want to increase AdSense CPC i.e. get a higher Cost Per Click. Even if you do have really good CTR, the earning potential may be needed.
Many things can be said about increasing AdSense CPC and you will surely see many articles written on the topic. Most blogs that talk about blogging have some sort of discussion about this, ranging from Blog For Web to Pro Blogger. Remember that CPC is influenced by many factors so learn that too before you make modifications. For instance, read about how niche influences AdSense CPC and how content quality has an effect on click rates.
Want to Increase AdSense CPC? Learn These 5 Rules
#1 Use Ad Review Center
In your Google AdSense account, you need to go to the Ad Review Center. This is where you get the possibility of seeing the amount that the ad category currently pays you. You can look at various ads categories that currently appear on the website. In the event that you see that there is one that does not pay that much, simply block it to increase AdSense CPC. This is a simple tweak that can help out a lot more than what many believe but only professionals actually make modifications.
The categories that are irrelevant for the site’s niche or content have to be blocked. Let us say that you are currently blogging about Tech related topics. In this situation, ads from Religion or Dating would be irrelevant and would decrease AdSense CPC. Do not believe that such ads do not appear. You can see that they do in the Ad Review Center. Learn more here.
#2 Use The Competitive Ad Filter
This is another feature that is included in the Google AdSense account. You can use it in order to block general or specific ads from the pages that you own. It is possible to block such ads from a website. The increase in CPC will not be that high unless you eliminate ads from the competition.
#3 Take Viewer Platform Into Account
Sites are accessed with the use of different devices like laptops, desktop PCs, smartphones and so on. It is important to always take a look at the different platforms that visitors use to access your site. Generally, CPC will not be affected too much by the platform. However, we all know that the more you target, the higher the success. At the moment we have most readers coming from laptops and desktop PCs. That will change in the future.
In most situations, the ads that appear on mobile devices are of a quality that is higher. Because of this, you have to be sure that your site is perfectly optimized for mobile users. Many blogging platforms, like WordPress, allow you to easily do this through the use of plugins. Larger sites without open source CMS systems will require financial investments for the modifications to be done.
#4 Attracting Users From Specific Countries
This is a factor that has a drastic impact on while you want to increase AdSense CPC. You should try to target some countries as they have better deals available for you. As an example, a USA ad-click can even give you $3 per click. That exact same ad would only generate 30 cents in the event that a visitor from India would click.
It is important to tailor the content of the site for audiences in English speaking countries. In the event that you have a lot of traffic from countries that are not great in terms of click value, there is a big possibility that you will need to use something else instead of AdSense to maximize revenue.
#5 Experiment With Ad Sizes And Location
Two factors that do have an impact on how much you get per lick are ad size and ad location on a site. Based on the site that you run, specific positioning was proved to bring in higher earnings. It is really important that you keep experimenting with these two factors in order to increase AdSense CPC. Change ad location for one week so that you see how that impacts your CPC. When referring to ad sizes, stay focused on those that are standard since they always bring in higher revenues instead of weird sizes because of the volume of advertisers that use them.
Following the tips above can help you a lot and you should expect a CPC increase of up to 30%. Everything is allowed in Google TOS so you do not have to worry about that. Just make sure that AdSense is the best option for your site.