We live in an era of digital advertising today. All organizations, large or small advertise their products. It helps to increase sales and revenue of a company. More entertaining and educational the video more will be sales. Video advertisements are a type of display advertisements which contain videos in it. The trend of using online video advertising among marketers is on the rise. It levels the playing field for all business organizations. The purpose of this article is to educate people about the advantages/benefits of video advertising.
The Benefits of Video Advertising Online
The benefits of video advertising are given below:
People like to watch videos with eye-catchy, smart and relevant content. More than 80% of people around the world regularly watch videos online. Nearly 4 billion YouTube videos are watched online every day around the world.
Marketers can target a wide range of audiences by using video advertisements on their products. Consumers invest time and sense while watching a video of their preferred product. They can make informed decisions about the products based on the information provided in the video. Human psychology plays an important role in advertisements.
One-third of people choose a product after watching a related video. You can add audio to your video advertisements to make it more impactful. It can increase the business volume by more than 50%. Video advertising provides a competitive edge to you over your existing market competitors. It is the most effective method to increase the sales of a company.
Sales Conversion and Generation
Video advertising an excellent way of generating and converting sales leads. Video ads prompt the consumer to go to a particular website and buy the product. So it is important to keep the video ad short, sweet and simple.
A video with a tight and eye-catchy message can offer value to users. Non-disruptive ads can help marketers to attract more customers towards their products. It is important to incorporate a strong call to action in the video ads. Video ads can be used to build trust among the consumers of a particular brand.
Using a video ad in the product description can increase product sales by 40%. It is an excellent way of increasing product recalls too. Consumers tend to remember the video advertisements they watched within a month. More than 40% of people purchase a product after seeing a video about it.
Shareability of Videos
Consumers love to share videos among their family members, friends, and acquaintances. They share the videos which they like on different social media platforms. Nearly, 92% of the videos are shared regularly on various social media platforms. It is the most effective way of reaching a huge audience in an organic way.
More the number of shares of a particular video advertisement, the greater will be the visibility of the brand. You must create tailored video content to target a specific group of consumers. It increases the level of engagement and exposure from the customers. It increases brand awareness and brand retention rates. It also allows a user to communicate with the brand, thus improving the personality of the brand. In other words, it helps the brands to humanize their products.
People tend to watch video advertisements on mobile devices rather than computers. The number of such people is rising continuously throughout the world. A majority of B2B customers tend to purchase a product after watching a short video about it.
Human psychology says consumers have a short span of attention. It is important to produce a video within a 30 second time limit. The first five seconds of the video should be engaging enough to captivate the audience. These are the reasons why mobile video advertisements are considered as the convenient option.
Incorporating a call to action in video advertisements can play a vital role in increasing the volume of sales.
Information Sharing Media
The marketers can educate their consumers about a particular topic by incorporating audio-visuals in their video advertisements. Some of the examples of such videos are product tutorials and how-to guides.
Video advertisements are the most effective media for storytelling. This type of video can appeal to multiple senses of a person. It can convey information within a short span of time.
The videos can educate, inspire and entertain people. The video ads also have an emotional impact on the viewers. Marketers use video ads to build an emotional relationship with their prospective customers. Good video content can help the consumers to digest the information correctly.
Search engines like Google, Bing, etc. love to show video content rather than other forms of content. They alter the algorithm to rank video content at the top of the page. The video content can help the marketer to rank high in Search Engine results.
Distributing the videos on different social media platforms can help you to reach your target audience. You can post the video advertisements on your blog to attract the attention of your consumers. Visitors reading the post would visit your visit and make a purchase.
Embedding videos on websites can help the target audience to find relevant information and communicate with the marketer. It is important to always optimize video content. A short video with eye-catchy titles and content is more likely to go viral.
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One of the greatest benefits of video advertisements is that they can be measured. The analytics of such videos are easily available on multiple platforms like Facebook and YouTube. People love to engage with video ads in various ways.
The marketer can use analytics to know how many times a particular video is liked, or shared. The likes, comments, and shares can help a marketer to rebuild their marketing campaign. It can help you to drive traffic to your particular website.
The consumers can provide feedback and interact with brands in real-time. This feedback can be used to determine the direction of a successful marketing campaign.
Online platforms like Google, YouTube, etc. are much cheaper than traditional mediums. Video advertisements stay online in Google search results for a very long time and cannot be removed easily. This can be extremely beneficial for you if you have engaging video content.
One can consider spending an initial amount of money to promote their video across various channels. However, unlike traditional media, these ads are not removed if the rent isn’t paid. Thus, it is a very cost-effective method to promote the products of a particular brand. Another important thing is that video advertisements are basically boundless.
You don’t have to spend extra money on making video ads for traditional media. These type of advertisements is an effective method of sharing values among consumers for brands.
Video advertisements can be shared on multiple platforms. This helps marketers to reach out to more customers. The videos can stay on various devices, like computers, mobiles, and connected TVs. In other words, it increases the exposure of the brand. The videos can give you a competitive advantage over other competitors.
Using online videos, the campaign is no longer limited to local engagement, but it can get global exposure. It is an incredible tool that reaches to each and every person of the world, the marketer has to create content that is worthy of the viral status.
Marketers can often choose whether they want to force the customer to watch the entire ad, or whether they should be given the opportunity to skip the video. However, it costs a lot more to force the viewer into watching the entire advertisement, and it will be beneficial for some companies. It can alienate certain audience members who feel frustrated by the inability to click away from an advertisement.
Video Ads are Limitless
Video advertisements are not limited to a specific format. The digital universe is practically limitless. Marketers can design and build ads in rich media formats which include URL link, expandable banners, and call-to-action via hashtags or click-through. These videos can be posted on various platforms to increase web traffic and revenue of a company.
Helps to Launch New Products
Video ads can practically effective in launching new products or services. Studies show that the majority of people watch explainer videos about a new product. Having an explainer video on the homepage can do wonders for an organization. It can drastically increase the volume of a company regardless of its size. You can create an animated video to explain a difficult concept for the viewers. The animated videos are inspiring, innovative and full of nostalgia.
Now you are aware of the benefits of video advertising. It can be seen that online video advertising has many advantages than other forms of advertisements. Using video advertisements has many advantages too. Videos are extremely popular and they can drive traffic to the brand’s website. Increase in website traffic means an increase in the number of sales. These ads are the most effective instrument to reach a wide range of consumers on a massive scale.