Getting Twitter followers is hard for anyone that’s just starting out. It’s even harder for businesses to acquire followers, as individuals are naturally tuned to avoid any channels that will expose them to marketing messages. However, you can still effectively build your following with the tips covered here.
Follow other users
This is one of the first steps you should take as you look to build your follower base. You can start by following people who are already on your business email list. Next, follow people in professional affiliations you are part of. Another tip is to follow users who are already following your competition. However, you need to be aware of excessive “mass following.” The average Twitter user will take a look at your follower to following ratio before following you. Excessive follow sprees will only make your business appear desperate.
Retweeting tweets from people relevant to your target audience and engaging in relevant conversations is also a good way to build your following. You can also add a twitter plugin (if on Wordress) for your account on your website. This will make it easy for your visitors to follow you if they are impressed with what you have to offer. Be sure to check that the plugin doesn’t affect the load speed of your page. If you are using the Best Web Hosting plan for your website, it shouldn’t have any effect.
Find a sweet spot
To successfully build a strong Twitter following for your business, you need to be consistent with your posting. For one thing- avoid overdoing things. Two of the worst mistakes you can make while building your follower base are not posting enough, and posting too often. If you post once in a week, your followers will forget about you naturally and some will unfollow you. But posting indiscriminately every few minutes will also lead to losing your followers. Here is more on the best times to tweet.
Link your accounts
You can generate more followers by linking your Facebook and LinkedIn accounts to Twitter. Don’t forget to add the username of your Twitter account to your email signature, business cards, letterheads, etc.
Only post quality content
Bear in mind that on Twitter, you only have a few seconds to get your message across. This means you must only post valuable bits of information. Even when you are sharing links to your content, you need to make sure the tweet is properly worded, or it will likely be ignored. In some cases, you may be unfollowed by users. Here is another guide, this time on writing high impact tweets.
Give away products
This is an age-old trick for raising your number of followers. The average web user will be attracted to offers, sales, and discounts. Leverage on this to not just build your twitter following, but to increase traffic for your website too.