There was a time when web development companies were actually web designers that built custom websites, not from templates but rather from serious code. Over time, web development began to take on a whole umbrella of services from content writing to videography, and everything in between. While some of the more successful web development companies do offer all those services, you will typically find that most will build a site, populate it with content and perhaps offer ongoing consulting and analytics unless other packages are purchased.
If you are a new web development company, you might wish to consider putting a team together that can handle literally every aspect of building and maintaining commercial websites. Here are some of the ways in which a web development business can earn extra money.
Earn Extra Money through Web Development
1. Staff Recruitment
In today’s economic climate, there are still tens of thousands of professionals still unemployed from the last financial crash of 2009. Some have gone on to freelance whilst others have been searching for placement within their industry with another employer. Some university students have just graduated and are seeking employment as well.
Today there are a number of job recruiters out there who simply market online through various job placement sites by writing the adverts for their clients. Many times they aren’t even the ones who actually do the preliminary interviewing. Their sole focus is to write adverts that appeal to professionals to draw top-of-the-line applicants. Why not offer this service through your web development company? Your content writers can compose the adverts, saving your clients a huge amount of money they would have paid to a recruitment site. You earn extra cash and your clients will save a ton of money.
2. Web Hosting Services
When you build a website for your clients the one thing they will be unlikely to already have is a hosting plan. As a web developer, you need web hosting for your own company’s website and also to run trials on sites you are developing. Have you considered becoming a web hosting reseller?
When you purchase a hosting package you could resell bandwidth you are not using. In fact, the larger the package you buy, the cheaper it tends to be per GB. You could easily become a reseller to offer a service your clients need and for all intents and purposes become a one-stop-shop. You won’t need to buy and maintain the physical servers yourself. You are simply selling off a portion of the disk space and bandwidth you are purchasing at a profit. Are you looking for a hosting company that has reseller options?
3. Lead Generation
Another great service you could provide your clients with a profit would be a lead generation package. With the right strategy, you could be giving your clients a list of potential customers who are verified leads, not just someone filling out a form. Whilst this typically falls to marketing agencies, you have marketers within your organization who could provide this service in-house. Every web development company has a marketing team, so why not put yours to work generating leads for your clients.
These are just a few of the ways in which your web development company can generate extra profits. By providing a well-rounded number of services that your clients will need on an ongoing basis you can be assured residual income. Want to earn extra money for your web development business? This is how you do it. Offer more services so that virtually everything they need to maintain a successful website can be handled by your firm. A true one-stop-shop web development business.