For many, SEO copywriting is simply a part of the job. Search Engine Optimization has become an integral part of most businesses, particularly those that are online or find most of their market on the internet. And, while there are other places to find SEO copywriting tips, there are a few that can put it as bluntly as we can here. If you’re connected to SEO copywriting, have a business that requires such things or is interested in it, take a look at these tips below.
Writing SEO Optimized Text
Search for Keywords
We haven’t gotten to the part about writing, but that doesn’t mean it isn’t important! Before you can actually get down to business, you need to know what keywords and key phrases you will need to use. You can start your search by looking at what makes your business different from all the others. What makes you stand out from the crowd? Are you an essay writer, geared towards students in higher levels of education? Write that down! Jot down anything that comes to mind, then do keyword research on it. You’ll see what words and phrases you’ll need to use when you write later.
Know Who, What, Where, and More
Once you’ve figured out the keywords that you are to aim for, it’s time for the first real step into writing. Unfortunately, that step is more planning. You can’t get much done if you don’t know who your audience is, what you want to accomplish, or what the message will be, right? Sit down and start taking notes of your head again. Do you know where the information will be used? Can you actually find the data that you’ll need?
Create a Structure
The structure is very important when it comes to your ranking on the search engines such as Google (because, really, who uses Bing?). Having a solid structure that is simple to follow will not only help you boost where you turn up on a search page, but it can also attract more people who click through to complete conversions. Make sure that the structure fits the information and reader well. There are different styles, and you should make use of this creativity when you’re getting ready to optimize your site.
Don’t Fret. Just Write!
And now, you’re finally ready to write! It seems like it’s taken forever to reach the level you thought we would start at, but we’re finally here!
For once, you don’t have to worry about formalities or structure or anything else. It doesn’t matter if your site is giving out free essay papers, tutoring others in essay writing or some other service. You don’t even need to follow a standard train of thought or start with the beginning. Just write. Later, you can worry about how things flow.
It Should Be Readable
Okay, now it’s time to focus on making your writing readable! Text that can’t be easily understood won’t help anybody, yourself included. Not having a high readability score can also make Google drop your business very quickly. Take what you wrote before in that “stream of consciousness” way and begin to put it together like a puzzle. You should use your structure to get everything in the right place. Then, check it using a readability tool, which can give you the pointers on what to fix. There are many on the internet that you can use for cheap or even for free.
Keep a Structure
Didn’t we already mention a structure? Yes, we did. When it comes time to start writing in a more “normal” fashion, it is going to be absolutely imperative that you follow the structure that you devised before. As you build up steam, it can become tempting to stray “just this time”, but you should resist the temptation. Keep a copy of your structure close at hand, preferably somewhere you can see from your work station. Check what you’ve written on a regular basis.
Proof Your Paper!
Even the best professional writers can make occasional mistakes. In fact, the more you write, the more mistakes you tend to make. Google isn’t as forgiving as others can be, though. Having a lot of typos can make your listing plummet on the results page. To avoid that, make sure that you have thoroughly proofread and edited what you intend to post. If you aren’t the best at grammar and spelling, there are sites like Grammarly that can check that for you.
Take a Breather
So, you’ve gotten everything typed. It’s got the right keywords and follows your structure. You can read everything easily, and it’s grammatically correct. No punctuation errors. What comes now? Relax! You’ve done it, and you can sit back and breathe for the moment.
SEO optimized text can be a bit of a pain to produce. After all, it takes planning, work, and a lot of skills to get it from a concept to an actual piece. By following these, you’ll take the mystery and uncertainty out of the process.