When talking about website design we normally tend to consider only how a website looks. While some years ago, this was the only factor that was really important, nowadays the site owner needs to also think about various other aspects like how a site looks like on different devices and search engine optimization.
There is a really strong connection between SEO and website design. According to top website designers and specialists, those sites that have a stunning design but that bring in an improper SEO structure will never have good results because traffic will be lacking. At the same time, there are limitations to what you can do for a site from an SEO point of view in the event that the website is not properly built from the ground up.
Website Design and SEO Co-relation
In order to understand the connection that exists, let us just think about 3 facts you may not be aware of.
Page Loading Speed Affects SERP
A site that does not load really fast will not have great SERP (search engine results page) rankings. This practically means that your site would be put lower in rankings simply because of the fact that page load speed is low. There are so many sites out there that use images that are too large and other problems do appear that lower site loading speed. Really high loading speeds will have a huge negative impact on SEO campaigns, which is definitely not what you want to see happen.
Lack of Important On-Page SEO Features
SEO is basically divided in on-page SEO and off-page SEO. On-page SEO refers to the optimization that is done on the site, making it ready for higher search engine rankings. The website design needs to take into account various important on-site SEO structure modifications that are necessary. For instance, there are many sites out there that do not actually have a well-built and properly arranged navigation menu present on every single page. This will hurt the sitemap and will automatically bring in lower rankings.
Improper Use of Graphical Elements
There are so many things that can be said about this subject. Those website designers that do not have any SEO knowledge usually end up using images that are simply too large. This makes the site load slower and the search engines are not going to love that. Lower rankings automatically appear, as already mentioned. At the same time, we have problems with using Adobe Flash or Java design. Such applications are not spidered by Googlebot and the content that is put in them will not be taken into account when ranking sites.
On the whole, it is really important that you work with website designers that do know a lot about SEO. Working with a firm that offers both services is usually a really good idea because of the fact that there won’t be any real problem that is associated from an SEO point of view for what is created. The site would thus look great, as you want it to and you will not have optimization problems to deal with.