Web Design 2020 – Trends That Will Influence Digital Marketing


In today’s world, almost everything has shifted to the digital space, with transactions and businesses being at the very top. As more and more businesses are realizing the undeniable benefits of a professionally developed website, the demand for Web Design Agency experts is also rising. If you want your business to be successful, having an appealing, and efficient website is one of the primary things you simply must own.

As people search for services and products online, your website must present itself as a reliable supplier of information, and be easy to navigate so that it does not confuse people. Instead of trying to do this yourself, it’s recommended that you outsource it to a reliable SEO Agency.

Web design trends influence digital marketing

After all, there are certain key trends of web design in 2020 that will influence your digital marketing endeavors.

More of Vlogs

Video marketing along with video content has a great future going forward. This can be predicted by seeing the number of hours of YouTube videos are viewed these days. Video is undoubtedly the most engaging and popular content these days. Thus it is needed to be incorporated while designing your website. It has been estimated that around 80% of the online traffic comes from videos. Thus you can expect more videos on each website in the upcoming year.

Virtual Reality

With VR, you would get to discover new things more smartly. Your visitors would be able to do everything with ease and this would save their time from searching over cluttered categories in websites to find what they really want.  Some industries that have put VR to use in their websites would include:

  • Hotel bookings
  • Architecture and real estate
  • Retail and shopping

There are many more industries that are trying to incorporate VR on their websites. This is just the beginning, with passing time it is expected that there would be more incorporation of this technology.


There has been an increase in the use of smartphones in recent years. People have shifted to their phones to search for various products and services online. Mobile usage has been dominating the web traffic and thus web designers should think about designing the site as such that it is mobile friendly. In the upcoming years, you can expect to see simple websites that come without parallax or complicated designs in order to make it more responsive. This would also reduce the loading time of the website.

Virtual Chat Box and AI

The virtual chat boxes would become more responsive and would slowly eliminate the need for human assistance. The most common problems could easily be fixed using the virtual chat box that takes the help of Artificial intelligence. More and more websites would integrate this feature and they would become more compatible with managing all the problems and queries. The algorithm of the Chat Box is used to predict possible queries, and this will also be used to process voice commands in the future using Natural Language Processing.


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