Social media is one of the most powerful tools that a business operator has at their disposal – especially when it comes to engaging with their potential customer base. With that in mind, it’s no surprise that companies are so intent on boosting their exposure by developing more robust social media strategies.

However, achieving a high level of success on social media requires the use of some highly sophisticated tools. With that in mind, we are going to explore a few of the top social media management tools that are available in today’s marketplace and offer insight into why you would want to use them in the first place.

g2crowd iagWhat Is Social Media Management?

Social media management is, in its simplest form, the management of the social media accounts that are used by your business to engage with customers. One of the best-known is Hootsuite, but it’s only one of many. In every case, tools like this can help you to accomplish the following:

  • Keep track of current social media trends and analyse how you may use them to your advantage
  • Track and monitor mentions of your brand amongst your followers as well as amongst the general public
  • Streamline your account management so that all of it happens through a single portal
  • Schedule posts so that they are put out across different accounts simultaneously or according to a predetermined schedule

It’s worth mentioning that some social media management tools are more enthusiastically received than others. Some social media management software is very well-known, though not particularly well-loved. Other tools for social media management, like AgoraPulse, have made significant waves in the marketplace despite the fact that they’ve only been available for a relatively short period of time.

In most cases, the social media management tool for you is going to be the one that you find easiest to use. A simple, straightforward interface is preferable to something more complicated, as the learning curve is short and easily managed. This ensures that you can spend more time actually managing your accounts and less time getting up to speed.

Finding the Best Tool for Your Purposes

Not all social media management platforms are on equal footing. For example, the aforementioned Hootsuite scores high in terms of recognition and social presence – it was one of the first major platforms available. But it takes a back seat to AgoraPulse and SproutSocial in terms of user satisfaction. In this case, being the best-known doesn’t necessarily equate to being the best-loved.

Likewise, the vendor’s ability to meet and address the latest trends is an important consideration that some platforms clearly excel at. This is another area in which AgoraPulse pulls ahead of the back, followed by Sprout Social and Sendible. Hootsuite brings up the rear in this category.

Above all, it’s critical to do your homework and spend some time comparing the pros and cons of the various social media management tools available. Fortunately, plenty of market research has already been carried out in this department, with users showing a clear preference for forward-looking tools such as AgoraPulse.

The Top 4 Rated Social Media Management Tools of 2015 Infographic brought to you by Seriously Social and G2 Crowd

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