If you’re trying to make money online, there are many different perspectives that you can approach that goal from. But one of them that’s often overlooked, especially for online activities, is quality management. Everyone races to the bottom to try to get attention and traffic and numbers. But not everyone focuses on the quality aspect of trying to maintain a profit margin.
To that end, consider quality management from the focus areas of service, product excellence, time spent wisely, and troubleshooting availability. Working through each of those categories will help you find your way to make the most profit from your activities.
Quality of Service
When it comes to quality of service, think of some industries that you could emulate. For example, certain hospitals have great quality management. These are the places that you can go into and feel like you’re going to get taken care of quickly by the best people. Or, think about a high-end restaurant. If every person in a company or even just a customer service area is focused on giving the best quality to you, they immediately deserve your respect. That’s the kind of connection you want to earn from the people you sell to as well.
Quality of Product
Then there is the quality of the product that you’re selling. As an example, consider if you’re a freelance writer. If you write poor quality material, even though it fulfills all the requirements, the client isn’t going to be happy, and your reputation will go down. By focusing on an appropriate quality of product every time you produce something, only good things will happen.
Quality of Time Spent
Then there is the concept of quality of time spent. And there are some different ways to look at this. You can spend quality time brainstorming. You can spend quality time working on details of the project. You can spend quality time with potential clients. In all of those cases, it’s not necessarily the length of the interaction, but rather the focus on developing meaningful relationships that will matter.
Quality of Troubleshooting
And finally, whatever you’re selling, it needs to have a great backend of troubleshooting assistance for your clients. There’s nothing more frustrating than buying a product and having something not work correctly and then trying to contact the company, but no one is available. Make sure that returns are easy to do. Make sure there is always someone available in a reasonable amount of time to answer questions. Keeping clients happy across the board is the best way to a bottom line profit. Try to cut any corners or discourage people from getting troubleshooting services, and you automatically will lose market share.