How to Use QR Codes on Packaging to Benefit Your Business?

QR Codes have become a must-have marketing campaign for retail and e-commerce businesses. As a bridge between the online and offline world, a QR code can educate your potential buyers about your product, brand, or a hidden story. Are you considering to use QR codes on product packaging? If so, you’re making a great choice. Follow this post to learn more about QR codes on packaging.

QR codes on packaging

A QR code generator with a logo allows users to create and download QR code in printable format and then paste it on their products. It can never be easier to custom design a QR code than doing it with a dynamic QR code generator with a logo. Concerned about the working of a dynamic QR code generator?

Well, a dynamic QR code generator with a logo lets you keep track of user activity with statistics available on a single dashboard. After creating a dynamic QR code, you can keep track of the total number of scans, the device type of the user, location, and date/time of the scan.

Moreover, a dynamic Multi URL QR code lets you redirect users to different webpages depending on their location, time, and device type of the scanner. In this way, one can create a geographic-based QR code campaigns to target different types of the audience using a single QR code. You can make Multi URL QR codes on QRzebra, they have developed different options for the use of Multi URL QR codes. Multi URL QR codes are a very powerful tool in the use of packaging design.

Tips to Use QR Codes on Packaging

Following are some effective tips to sell more products by using QR codes on packaging:

1. Custom-Designed QR Codes

What are you selling? Determine your product type, category, and color and create a custom QR code using a QR code generator with a logo. You can customize colors, size, eyes, shape, and even add a logo so that your QR code blends in the packaging.

2. Call-to-Action

Just using a QR code on packaging will not yield your QR scans to your product’s full potential. It is recommended to use call-to-action to educate people about the code’s functionality. Let customers know whether they will be redirected to a video, audio, game, or textual information? Some examples of winning call-to-action words include scan now, see the video, download the app, learn more, etc.

3. Placement of QR Code

Make sure not to use a QR code right next to barcodes. It becomes nearly impossible to scan a QR code when it is placed near barcodes – making it difficult for QR code scanners to recognize the pattern. Therefore, it is recommended to use the QR code on the other side of the package.

Final Verdict

In a nutshell, QR code marketing, when employed correctly, can help retail marketers generate more leads, sales, and revenue. Whatever kind of product you intend to sell, make sure to make your QR codes deliver authentic and useful information. You can even add a video about the brand history and add a story to engage users – making a strong customer base. Have a look at QRzebra one of the best QR code generator on the market.


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