Promoting a Business through LinkedIn – How Should You Do It for Excellent Results?

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As a business owner, you probably already know the importance of building your business website to create a strong online presence in today’s marketing and digital world. The better your online presence is, the better chances you have of promoting your business as a unique brand and generating more views and more conversions, thus getting more sells and promoting your business. LinkedIn is one of the most efficient online platforms available which can help you develop your business. However, besides creating a LinkedIn profile with all the essential details, if you still feel that you are not getting the most out of your LinkedIn page, then this article can help you. In this article, you will learn about some advanced techniques which can help you grow your business more with LinkedIn.

Linkedin for Business

1. Add a more Targeted Showcase Page on Your Company’s Page

All pages have the potential to promote specific products and services. You can also target and customize each of your pages to suit specific audiences or markets. Thus you can put a specific Showcase Page without even giving your Company’s page out. Therefore while you can have one page which is desiccated to your customers and your products and services, while the other one can be used to target towards your JV partners.

2. Tracking Trends

The Trending Content Tool of LinkedIn which was launched in around March 2014 is a very useful tool used spotlight the most popular of all the contents that are being shared at a given time over on LinkedIn. This can be a great way for you to staying on top of the latest trends with own creative content.

3. Using Pulse for Tracking Industry News

LinkedIn’s Pulse can be quite useful as it can provide you with all the most popular and best articles that have been shared inside your niche over on LinkedIn. You will be able to follow specific influencers and publishers or their channels; you can also sign up to get daily and even weekly email summaries in your notifications.

4. Generating Leads

LinkedIn can give you the best visitor-to-lead conversions amongst all the social networks today. You can promote and even share the links on to your landing page on your status update posts, or in LinkedIn Groups wherever you feel appropriate, even your Showcase page and inside the posts which are published via LinkedIn’s publishing platform.

5. Try LinkedIn Ad

Just like on Facebook, you can also get a lot more specific with targeting your audience here.

6. Creating Your LinkedIn Group

Create your very own LinkedIn group, and then you must email them. You can thereby create specific groups which are based on industry-related topics. This will make you a proper administrator for a LinkedIn Group where you can grow your audience gradually and then email them all around once a week. This will help you to generate new leads.

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Conclusion

LinkedIn is one of the most efficient social platforms which are available today. It is guaranteed to increase the growth of your business many folds because of its unique nature as a professional networking site. However, just creating a LinkedIn page is not enough, you have to follow it up with more strategies and techniques. You have to target your audience more and more, use the tools available with LinkedIn to help you in this endeavor. After that, you must try out reaching out to new people and new audiences to grow your business more. Hopefully, the tips mentioned in this article will help you to get a better insight of using LinkedIn for your business promotion in a better way.

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