The battle continues to rise and is expected to be seen as a heated debate topic. There are some people who believe that a website that looks good on mobile devices serve the purpose in a better way than mobile apps whereas there are others who object this statement considering a mobile application to be more beneficial.
What do you think?
Well, a responsive website that looks great on mobile has become the need of an hour. Getting a responsive website is not that tough, and there are always benefits associated with the same.
With more number of people accessing the website on mobile devices, it has become obvious for business to have a mobile app for their business.
Mobile Application can be useful for a Business
Let’s see how a mobile application is useful for your business.
Access on the go
Mobile applications can be accessed instantly by tapping on the relevant icon. This helps the visitors look for the information they need. There are some applications that can be accessed offline; however, the updates are saved locally on the device until it establishes a new connection to the web.
This can be an incredibly time-saving feature for mobile apps as the content can be loaded and further be accessed even when offline.
On the other hand, mobile websites take longer time to get loaded, and that sounds extremely frustrating to users. They even do not work offline. So, quality time is hampered.
Mobile apps come with native features
Native mobile apps is a new trend in the realm of mobile application development. Such kind of apps take advantage of device’s hardware and features like push notifications, device alerts, image uploader, instant updates, Tap to call/email, etc.
On the contrary, mobile websites are limited to the amount of the device’s native features.
Efficient business processes
Mobile applications offer instant support and information to customers wherever they go. This denotes that users can get access to valuable data on their mobile device at the click of a button. An added advantage is the push alerts that can be sent on devices whenever new updates are available. Mobile applications allow users to do everything quickly and efficiently.
Opposite to that, mobile websites require logging in to display specific user’s accurate data. This makes the entire process slow, time-taking, and difficult.
Mobile applications can easily get integrated with the existing security systems in order to ensure the highest level of security. Every organization understands the importance of data security; however, with the device and system security, one can simply access, share, and modify data on mobile devices.
The mobile app makes use of device management software which, not only locks down apps but also remotely deploys them. This gives enterprise customers greater control over the applications on mobile devices and the functionality they offer.
Mobile device management software is often audited and updated to meet strict security standards. This enhances the security of mobile apps way ahead than mobile websites.
Increased SEO with in-app content
There are a number of ways you can take advantage of SEO benefits to ensure that a mobile application ranks higher on search engines. With the help of app indexing, search engine crawlers are able to index app content via deep linking. This ensures that your mobile application will rank the same way as any website would. There might be situations in the future when the ranking of mobile apps goes higher than mobile websites.
In order to make sure that the app ranks well on a search engine, you need to have the following optimized on respective app stores, like, app title, app category, keyword field, app description, developer account name and so on.
Improved productivity and lesser costs
The biggest advantage of having a mobile app for your business is ease in communication between employees. Applications that run consistently on mobile devices are reported to increase productivity between 20 and 40%. It also helps businesses generate better additional revenue. When it comes to managing complex data and producing charts or reports, mobile apps win the race.
When it comes to complex data, mobile websites are generally slower to operate and difficult to optimize. This can inhibit workflow and productivity slower.
The benefits of mobile applications outweigh mobile websites in multiple ways. Mobile apps provide a quick way for customers to access information on secure mobile devices.
It is important to choose one of the two channels, based on budget and business objectives. Though both have their own set of pros and cons, but to get higher conversions, mobile applications really play well. Mobile applications are well-known for personalization and increased operational efficiency along with multiple features.