5 Ways to Win at Mobile App Development


Apps are the true soul and spirit of a smart mobile device. Either it is iOS, Android, Windows, or any other platform for smart mobile devices, the inundation of apps is inevitable. From utility apps to entertainment and games apps, every mobile app development company is busy making hundreds of apps on a daily basis. Such a rapid development of the app industry owes its growth sprout to the millions of users and their ever so increasing trends in mobile app usage. According to a statistic by Smart Insights, in both men and women, 80% of their time spent on media is through different mobile apps.

Mobile application development is a complex task that involves the services of several professionals. An app is not just about inventing an idea; in fact, the idea is just the very first step. From strategy-making to execution and eventually launching the app, there are so many steps involved in app development that require utmost care, planning, and expertise. A successful app is not just about the work of the graphic designers, front-end developer, or back-end developer, etc. It is a collective effort that makes a mobile app successful in a highly competitive market.

Mobile App Development

App Development Success Formula

Following are a few tips that can enable you to develop a great app with guaranteed success.

1. Keep the User Experience in Consideration

An app is made for the user, and so a great user experience should be on each app’s priority list. The value of an app depends on the number of features it has, as well as how good the user experience is. Slow connectivity, coupled with extremely less screen real estate of a mobile device, can affect the user experience. To create a great user experience, one of the critical elements is the collaboration among the developers, designers, and the quality analysis team. A good analytics team is very advantageous in helping the developers in having a better understanding of the usage of the app and brings significant improvements in the user experience.

2. The K.I.S.S Rule for Mobile Apps

The functionality of an app is significant, and the simplicity of its functionality is even more important. Creating a simple yet successful app requires sharp focus. The design and development teams of the app development company must focus on keeping the app minimal in terms of design and simple for users. The complexity of mobile applications can go pretty high at its core. Apps process huge amounts of data, display engaging and elaborated three-dimensional worlds, possess significant power, calculate the user’s exact location, and many more tasks. However, the real achievement lies in the simplicity of using the app, which improves the user experience to a great extent.

3. Development according to the Platform

Gone are those days when a single platform ruled the web world. Unlike websites, mobile applications are developed for multiple platforms. Nowadays, there are many operating systems, different types of devices and different manufacturers who have their native capabilities. The benchmark entry point for mobile applications has been set as the app for iPhones. According to a certain statistic, close to 52% of smartphone users in the US use iOS devices. Depending on the type of business and its respective customer needs, the platform for the app is chosen.

Business enterprises, for instance, dealing with publishing or broadcasting, can opt for Android tablet or iPad implementation, as bigger screens will provide a better user experience. On the other hand, retailers can select and develop their apps for Android phones to leverage the huge number of users to generate maximum income. Similarly, enterprise apps can tap business users and consider expanding into Blackberry. Moreover, large corporations or ambitious business enterprises can consider the possibility of expanding across all major devices and platforms.

4. Quick Release and Update Strategy

Mobile apps need to be released and updated on a frequent basis. Agile methodologies of software development specifically focus on customer involvement, constant evaluation, and flexible planning. This may result in the efficient and effective completion of the mobile app development project. The quick-release and update strategy also helps in simplifying the mobile app development process, which helps the resulting apps to be adaptable after release. Thus, mobile development work must be carried out in phases with continuous iterations and breaking down the requirements of app development into manageable chunks.

5. Using Customizable Development Tools

There was a time when HTML web servers were quite important, as the web businesses worked hard towards building more engaging web apps. Application servers and JavaScript were used to support complex server runtime environments and cope with scaling requirements. In the innovation era, however, full-fledged applications were offered. Development of mobile apps has taken the same path. Developers first used Objective-C to build apps for iPhones. Soon it was realized that native SDKs restrict the development of apps to individual devices and not for each. However, today, with advancements in-app technology, innovative businesses use fully-integrated mobile architecture and reusable modules to scale easily and quickly.


Mobile app development companies make so many mistakes in the app development process that their creation often fails to take off. Mobile app development involves a complex amalgamation of strategy, planning, and seamless coordination among the professionals to make its mark in the highly competitive app market.


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