If one is to build a trustworthy brand and build revenue from it then one has to take care of the tiniest details of the design as to what ultimately makes the winning difference. Here in this post, the common amateur errors of website look i.e. design and also how to identify & rectify them if they have crept in one’s design is discussed.
Tips to Improve A Website Look
1. Improper Use of Template
A template is not a go to choice for large businesses but for small, bootstrapped start ups one can end up with a good product if branding is properly done by a designer. The common problem with using a pre-designed template is that lack of cohesion between logo and rest of the site e.g. colors or fonts used differently. So it’s better to modify the template.
2. Using Default Bootstrap Look
Using a default bootstrap for one’s website is a horrifying error as it is used by many websites and this indistinguishable nature hurts one’s branding. Font Awesome is most popularly used to bootstrap because of its exhaustive library of icons that are compatible with visual language and complex interfaces. It’s better to use another set of icons or even better hire an illustrator.
3. Typography Contrast Issues
Fonts take a major role in promoting or demoting a design. The main problem in homemade design is that the distinction between headings, subheadings and body fonts are only by size or boldness for max. Making a design with different types of alluring fonts and step wise size variation will let the onlooker guide through one’s site hierarchically.
4. Using Dark Backgrounds
The background color is the most important part of one’s website. Black is the least obvious choice if not by a professional designer while white is the safe bet. Grey is also a go to but with maximum 15% black otherwise, readability is compromised.
5. Multiple Equal Calls to Action
It is in one’s best interest to keep one main call to action for each page of the website or else the visitor may get confused with a delusive call to actions and steer away from the website. Call to action for sign in button or plan selection button should be graphical or have appealing accent for an immediate click.
6. Alignment and Spacing Problems
Spacing is hard but can be simplified by making elements group together and leaving just enough space between those groups for a better view.
7. Unprofessional Copy
The content of one’s website is the foremost requisite and it’s often seen that the sentencing giveaway an unfocused feel that hurts business. So it is necessary to get one’s point across to the customer in an understandable text that underwent proofreading.
8. Readability Issues
No matter how great are one’s copies its value will be void and nil if it is unreadable. Details like small line height, tiny and unclear font, mal contrasted background and text etc. can be detrimental to how people read and perceive one’s website consequentially hurting its reputation.
One’s branding should be identical and recognizable in every sphere be it social media, Facebook ads or offline. To do it one must make logo same everywhere, must use same shade not similar one etc. To get rid of inconsistency one should keep CSS file organized and delete unneeded ones.
10. Off-trend Design
It is obvious that one must refrain from using the all and sundry design and opt for new and creative design to make an impact on the customer and thus promoting the brand.
So, these are 10 cautionary and advisory points that every start ups and alike must go through before building their own websites.