There have been a lot of buzz about the wearable nowadays like Google Glass, Samsung’s Galaxy Smartwatch and many more. The future of wearable technology includes a plenty of twists and turns.
There are 3 distinct elements that make up the interesting applications for the wearable technology.
- Advanced wearable products
- Artificial intelligence
- Big data
Wearable design principles should not only focus on the look and feel of the wearable but also on the materials as well that will make the users comfortable wearing it.
Here are some stats from the people using the wearable in their daily lives.
- 10% of the people feel cool on wearing the wearable devices
- 8% of the people think that wearing wearable will make them look attractive
- 20% of the people think that wearing a wearable make them look intelligent and successful
There are some negative views of the people as well about the wearable.
- 35% of the people think that wearing wearable will make them showoffs
- 35% of the people think that wearable technology makes them feel embarrassed
- 15% people think that the wearable technology is very unattractive and boring
- 33% of the people think that wearing the wearable makes them ridiculous
The following points came into light after getting the above stats.
- It is clear that the wearable technology is much more than the functionality.
- The current crop of the wearable has been criticized and the people want the wearable as fashion items.
- The market of the wearable technology is growing at a fast rate.
- There is still a section of society that feels that wearing a wearable will make them showoffs. This shows that it is important to make the users understand the real meaning of wearable and how they can enhance their lives by using them.
A wave of wearable products can be seen in the market. In spite of this buzz, the wearable technology is lacking some design principles.
Here is the list of some important design principles that are important for the manufacturers and designers of the wearable devices.
- Eye catchy Notifications
Non-intrusive notifications should be there in the wearable. The user should not face any difficulty in seeing the notifications. The notifications should appear only when needed.
Context aware notifications are more engaging for the user. A corresponding application should be opened on clicking a specific notification. The glace notifications should be such that the user can also customize them according to their need and requirement.
- Voice Enabled
A wearable device is incapable of fulfilling basic expectation if voice is not enabled in it. Smartphones distract a user if he or she is in the middle of something and if the device is controlled by voice only, then it would be a great asset for the user.
Adding voice to the wearable allows the user to give commands to the device, rather than holding it in hand and taking actions.
Contextual information is great on the wearable, whenever needed. Voice recognition in the wearable will certainly help the visually impaired users as well.
- Superhuman Extension
Wearable should be an extension of the superhuman digital capacity so that it can be used to make life easier. They should allow the user to think better and act better. This will also allow the user to improve their performance in everything.
Wearable should be the user’s personal assistant and guide. The device needs to be smart enough to know when to act and when to not without any human intervention. They should act like a super computer for the user.
- Information on Fingertips
Techies want the information to be loaded immediately without any delays. Instant access should be the only motto of wearable devices. Latency should be avoided in most of the wearable applications. A delay of a single second can turn away long term customers.
The approach of instant access can have a tremendous impact on the growth of the wearable.
- Interactive Design
The more interactive the site is the better is the user experience. Voice navigation is a great feature that can be added in the wearable in order to make them more interactive. You can simply move your head if you do not want to talk or do not want to receive the call. The wearable will understand the navigation of your head and acts accordingly.
The user gets a complete insight into the technology due to these wearable devices. The web designer should create a dynamic design with a proper understanding of the target users.
- Comfortable Fit
The technology that the user is wearing needs to be incredibly comfortable. It has to fit properly on the user; else the user won’t use it.
There will be more custom fitting technology in the near future.
- Fashionable or hidden
The wearable technology cannot be kept invisible, so it is better for the manufacturers to make it fashionable. People want to look normal with these wearable in the society. They want to use the wearable as a fashion accessory.
A New Shopping Experience with the Wearable Technology
Shopping trends will change with the increase in the use of wearable. Adoption of this technology will increase by the forward-thinking users. This is the basic reason for the disruptive appeal of the wearable across retail and marketing spectrum.
Merchants will be able to gather more data and will be able to more closely track consumer spending and shopping habits.
The shopping experience will become more closely knitted to the overall experience of the users and they will be presented with the amazing virtual purchasing moments.
The retail store personnel will be more responsive as they can also be outfitted with the wearable devices.
Real potential of the wearable technology
The technology is still maturing and it will take some time for the wearable to look more fashionable.
Wearable tech will present a browsing capacity to influence the purchases, rather than enabling the action transactions. The savvy brand marketers are advised to focus more on the ROI campaigns, rather than pinpointing and reaching the potential customers.
Wearable technology will create a more enriched retail marketplace, but it is the relevance of the message that will win the shopper’s minds and hearts.
Wearable Technology– Future Trend and Challenges
The future of the wearable technology is not about the fitness bands or heath monitors, it is about how that data can be used. The wearable market has expanded in the last few years with more than 70 million fitness trackers sold till last year.
Logistics and healthcare are coming up in the marketplace. The technology will drive significant decreases in health costs as well and will continue to revolutionize the health care industries.
The companies are putting wearable to work in the workforce but the people are unconcerned about the impact wearable technology could have on their job security.
One of the biggest challenges of the wearable tech today is the consistency of data. The data provided by the wearable is very basic. But to be most valuable to the user, the data need to be integrated more broadly in the ecosystem.
Wearable technology will likely change the advertising and the content as well. Advertising companies have already conceived ways to deliver marketing messages directly to users who have computerized watches or glasses.
Wearable will provide a new frontier for the media industry as well and they will continue to be refined and evolved in the near future for other industries as well.
Keval Padia is a Founder & CEO of Nimblechapps, a fast-growing mobile game development company. The current innovation and updates of the field lures him to express his views and thoughts on certain topics.