A pitch deck is a business’s calling card — it’s what investors and clients judge a business by. Needless to say, if you have a less than stellar slide deck to market your business, you can’t expect a lead to remember you.
People sit through meetings all day, every day. Whether you’re pitching your business to a potential client or trying to sell your company to an investor, your audience is likely tired. This is why it’s so important that your pitch deck is succinct, interesting and memorable.
If you find that your pitch deck isn’t getting your business the attention it needs, it may be time to reconsider your slides. The good news is that you can transform dated slide decks into powerful stories with the help of a professional PowerPoint agency.
Revisit your slide deck to see if it’s guilty of any major faux pas. The sooner you do, the sooner a professional can help you get your presentation to where it needs to be:
It’s Too Dense
When your slide is dense and packed with information, it can be overwhelming to an audience. What do you want the focus on – your speaking or all the content on your slide?
According to INC, Apple CEO Tim Cook presents one idea per slide when he’s delivering a speech! It just goes to show that you don’t need to put everything you want to say on your slides.
If you have dense slides, try breaking up the text. Either limit each slide to one idea or condense your text into shorter bullet point items that you can expand on within your speech. After all, a presentation is meant to be a guide.
A professional PowerPoint presentation company will help you to layout your information in a way that is cohesive and aesthetically pleasing.
It Lacks Information
Want your pitch to make an impact and be memorable? Then you need to make sure that it provides the audience with all the essential information they need to make an educated decision.
If you lack key data like projections and other business-related information that could sell your concept, no investor or client is going to chase you for this. Make sure all the information you need – from demographics to profit margins – are included in your presentation.
You don’t want your audience to leave with questions, or not enough information to make a choice.
Your slides should tell a story – not jump from one idea to the next. If your presentation is confusing or unclear, it can feel ambiguous.
A lot of the time, when audience members are confused, they end up tuning out. If you want to be listened to, make sure your ideas are cohesive and transition properly.
The reality is that presentations can be incredibly boring. Consider the fact that the person on the other side of your presentation has likely sat through countless others. You want to stand out and keep their attention – the only way to do that is to be clear and concise. Prevent your presentation from being too long and be sure to engage your audience!
Be confident in what you are saying, ask questions and prompt responses to keep your audience listening and involved – instead of tuned out.