Like every other search engine, Google too, boasts of algorithm updates which are named after cuddly and adorable animals like Panda and Penguin. An algorithm update is done with the intention of ensuring that only good quality content is delivered to the end user. This information should be newsworthy and must provide results that correspond to a user’s needs. You may think that both Panda and Penguin have similar functions. However, this is far from truth. Both the algorithm updates have distinct uses and functions, which make sure that the users do not get disappointing results points out an SEO Company in India. Panda specializes in punishing sites with content that is below average and provides subject matter that is a mere reproduction. Penguin, on the other hand, concentrates on sites and their reliability. Penguin skims through all the websites available over the internet and tries to find any detail that may go against the rules of credibility. These mainly include spam sites having unusual inbound links.

The main aim of these algorithm updates is to ensure that the user gets a first class experience. There should be no compromise when it comes to delivering quality content. No matter how you optimize your pages, if your content is not reliable, Panda and Penguin will skim through them and ensure that they do not get visibility on Google. To ensure that you do not fall prey to these algorithm updates, the best thing that you can do is understand that content wins over optimization. This does not mean that you should not try to optimize your site. However, you should steer clear of any kind of malpractices like using unfair means to improve your page rankings or using hidden links or text.

There are two ways to find out if you have been hit by either of the Google Algorithm updates.
1. A warning will be sent to you by the Google Webmaster Tools. This is the first and very basic giveaway that your site has been penalized.
2. You will have to analyze your website on a regular basis using Webmaster Tools or Google Analytics. There are certain days when the algorithms get updated. If your traffic shows a steep drop on these days, there is every possibility that you have come under the radar of either of these algorithm updates.

The thing to remember when it comes to these updates is that Panda and Penguin get updated regularly, resulting in more than 500 -600 versions in one year. It is, therefore, necessary to keep track of these updates.

An SEO Company in India suggests that the fact that your website was not hit by either of these updates does not mean that it does not stand a chance. It is important to take care of certain factors to ensure that your website does not fall prey to Panda or Penguin.

1. The first thing to keep in mind is to create an all round user experience that is of superior quality. This includes ensuring that your site loads quickly. If this is not the case, you must use the page speed tool by Google to find out the reason and rectify it.
2. Shun links that are irrelevant and of low quality. Instead encourage the use of high quality links that belong to the niche or community.
3. Content is the final yet most compelling factor that can keep your site safe from Panda or Penguin. When the quality of the content is top notch, half the battle is already won.