Content is important to any business; without it, it’d be difficult to do things such as tell your potential customers more about your company, share your industry expertise, and build your online and social media presence. However, when it comes to written content, getting it right can be a long and tedious procedure that often requires the assistance of a professional content writer. Many business owners simply don’t have the time to be writing daily blog posts, updating their website information, publishing guest posts, and creating content for social media all on their own. So, many turn to content writing services to help them out with this hugely important part of marketing their company.
Hiring A Right Content Writer
But, since content is so important for businesses, you can bet that you’ll find hundreds of different writers all offering their services both online and offline. So, how can you make sure that you choose the right writer or team of writers who will help take your company to the top? Here are just some of the main things to consider before you hire a content writer for your business.
1. Past Experience
Bear in mind that a content writer doesn’t always have to have had years of experience to be good at their job; for example, if you hire somebody with a degree in English, they may produce work that’s far better than some content writers who’ve been working for years. However, writing for the web is fairly different to any other kind of writing – web content has to be both interesting to the reader and optimized for search engines in order to produce the best results for your company.
Once you have found a great writer, be sure to ask them about how much experience they have in writing the kind of content that you need. For example, if you would like SEO articles, a writer who predominantly specializes in online news may not be the best fit.
2. Work Samples
Another main factor that you will need to consider before you hire a content writer is the quality of their past work. All good content writers will have a portfolio that you can browse through; some will display this on their website, whilst others will simply send you examples on request. In some cases, you may even be able to ask them to write you a custom sample of your choice; however, be aware that you may be asked to pay for this service. If possible, paying for a custom sample is often worth it, as this will give you a better idea of how fitted the writer is to create engaging and information content about your industry and chosen topics.
Be aware that many content writers specialize in various topics, rather than writing about a broad range of things. A custom sample will help you to narrow your shortlist down and decide which writer would be the best for your company. Click here to find out more about common content writing mistakes; this will help you know what to look out for in your samples.
When it comes to hiring a content writer, one of the main things that you’ll need to take into consideration is how much they charge for their service. One of the key things to be aware of here is that when you buy content, you really do get what you pay for. If you are paying less than $1 per one hundred words, for example, you might think that you are getting a bargain – the problem is, there’s a reason that some content writers are willing to take such a small payment for their services. Since quality always trumps quantity when it comes to web content, paying more for a high-quality service that will help to build a good reputation for your brand is always worth it. So, don’t base your decision on price alone – cheap content could be a big risk to your brand. When comparing prices, bear in mind that if it sounds too good to be true, it usually is!
Most content writers today work on a freelance basis, which is great for businesses, since it means that you are able to only pay for work received, rather than having to add another salary to your business’ payroll. However, whilst this is great for keeping costs low, hiring freelancers who work remotely means that there must be a solid foundation of trust. The last thing that you need is a content writer who goes missing and fails to respond to any of your communications just as you need your website content updating, for example.
It’s difficult to judge a person’s character when you are communicating via email alone! A good way to ensure that you hire a reliable and trustworthy content writer is to ask for recommendations from your business contacts. Chances are that you know other entrepreneurs or marketing managers who regularly hire content writers; they will be able to put you in touch with a reputable one.
Lastly, it’s always a good idea to look for a content writer who is enthusiastic about your industry, along with being highly knowledgeable. Remember that the content they create is likely to directly represent your company, therefore, you will need to hire a writer who is just as committed to helping your company succeed as you are to be building it. A writer who isn’t enthusiastic about the content that they create for you is more likely to do a poor job; this will show through in their work and your readers will quickly pick up on it. Be sure to hire a writer who knows how to connect with your audience through their words and is committed to getting to know your readers better so that they can provide the best possible experience.
Good web content can make a huge difference when it comes to the success of your brand! But, to get the best results, be sure to consider these five factors when you hire a writer.