Starting a new brand is not easy. Starting a brand that survives beyond its first year is even more so. Knowing how you can successfully launch however is what will separate you from your competition. A successful launch can propel your new brand from unknown status to celebrity status. Now, while some methods, like PPC marketing or creating a great Instagram account, are quite well known, not every method is. To help you launch your campaign, include these three tactics into your strategy:
Choose and Adhere to a Specific Niche
Even if your ideal audience isn’t strictly in your niche, catering to a niche can help you give extra value to users and readers alike. Say, for instance, you wanted to start a lifestyle brand. By narrowing your specifications down, you can provide readers with a new, fresh take on the lifestyle genre. Instead of being generic, you can then become a key part of literature for a greater variety of people who want to spice up their influences. On the other hand, niche communities are also incredibly valuable. By choosing a niche, you tell the world what makes you different.
Create an Incredible Launch Campaign
Once you know who you are and what sets you apart, it’s time to create an incredible launch campaign. If you are just a small brand or blog, this will come in the form of pre-creating your posts so that you can start off with a bang. Another way you can easily boost your pre-launch is to start following and engaging people within your niche so that you have at least a small audience before you start. If you are a brand, getting influencers to start advertising your products before you launch can drum up interest. There are many ways to gain interest and appeal before you are officially open, and the better your launch, the better your store will fare.
SEO, SEO, SEO
Though not as glamorous nor as immediate as the other marketing options out there, SEO should not be ignored. Rather than offer an immediate return, the benefits of SEO compound over time. What the goal is here is not to get people to see your site, but to get to the top of the search engine result pages (SERPs). This way you can exponentially increase organic traffic and sales because these aren’t just people who saw an ad, they are people who were looking for a brand just like yours.
Unlike the other methods, however, SEO can be quite difficult, especially if you have never ventured into the world of SEO before. This is particularly true with the link building aspect. Done wrong, Google can actually penalize your site instead of boosting it. That is why you should instead use the link building services from Click Intelligence, to improve your overall campaign and to minimize risk.
There are many different methods that you can use to become a huge success online. The right marketing tactic will depend on your niche, industry, and where your audience is. If you cater to an older generation, writing for print could be the best way forward. If you are catering to a younger audience, go where they are. Be unique and creative and always strive to do better.