If you run an eCommerce website, you’ll know how important it is to keep up with trends in a bid to not lag behind your competitors. With online marketing strategies constantly changing, it is of utmost importance that you are always keeping up to par with what is going on in the industry. Fluidity and constant chipping away at things that can be improved are vital factors in building and maintaining a successful eCommerce website. In this article, we look at some of the must-haves when it comes to eCommerce digital dominance, so read on to find out more.
1. Consider Web Scraping Tools
Web scraping is a fantastic tool available for anyone who runs their own website, and even more valuable for those who are dealing with eCommerce websites. When you use a web scraper, you will be able to automatically extract data from your website instantly, as opposed to having to do this manually which can be highly time and resource consuming. Web scraping can assist you in gathering your web analytics along with customer behavior patterns, thus assisting you in fine-tuning your eCommerce strategy and website in accordance with customer needs. Web scraping also gifts you with important marketing intelligence that is vital when you are looking to rise above your competitors. When it comes to successful eCommerce, look no further than web scraping.
2. Grow Your Email List
Getting people to your website is just half of the battle – ensuring that they return is the other half. In order to ensure people don’t forget your website, you’ll want to create an email or subscription list that your customers can sign up to. When someone signs up to your email, this opens the door to them being in constant interaction and communication with your brand through the regular newsletters or updates that you send out. Email marketing is also known to have one of the highest conversion rates of all online marketing strategies, so it only makes sense that you utilize it to its full potential. You can encourage your customers to sign up to your email list by offering them incentives such as discount coupons, exclusive content or early bird sales as a thank you for signing up to your newsletter. Always remember to keep the emails you send out relevant, useful and as engaging as possible so that customers continue to stay signed up to your email updates.
3. A Responsive Website Is Key
No one likes a crappy website. You don’t, and your customers most definitely don’t. This is why a highly responsive, interactive and functional design is so essential to any successful eCommerce website. One of the most important things in this day in age is having a mobile responsive website, as a majority of your customers will be visiting your website and even purchasing off it on their smartphones or tablets. A website that is not mobile responsive also does not rank very well on search engines, which is detrimental to any website or business in today’s competitive world. Mobile is getting more and more important with each passing year, so always remember to treat it like a priority simply because it is!
4. Offer Live Customer Support
One thing that can really make your website stand out of the crowd is if you offer live, 24/7 customer support for your visitors. Studies have shown that businesses that offer live chat support to their customers tend to achieve better results and higher conversion rates than the ones who don’t. Live support offers convenience for customers and ensures that all their queries or difficulties are answered in real-time, whilst allowing them to still multitask and browse through your website. This fast and efficient method of customer service is one that creates loyal customers who return time and time again. Satisfy your customers with live support and watch as your revenue soars.
5. Partner Up With Influencers
The time of the online influencers has arrived and is here to stay for a long time to come. A fantastic way to achieve digital dominance is to pair up with a highly influential individual blogger or public figure who is in the same niche realm as you are. Influencers have access to thousands, if not millions of people and teaming up with one can truly transform your business. You can always set up affiliate marketing programs that give influencers a cut of your sales for each referral they make, thus creating a mutually beneficial relationship between you and them. You’ll be able to capture the attention of new customers and reach people whom you would otherwise not be able to with normal marketing strategies. So what are you waiting for? Head to Instagram or Facebook and do your research on some influential bloggers who are making their mark online.
We hope that this article has given you some fresh insight into how you can go about asserting your digital dominance today.