Before beginning with this theoretical analysis, let us first understand the fundamentals of SEO with Google’s perspective. In 2013, Google formulated its mission statement i. e “to organize the world’s information and make it universally accessible and useful” which clearly gives us all a golden advice of SEO – It is better to regulate the content of the website in order to serve the needs of the users. Any unethical practice to decipher the ranking algorithm of Google in order to enhance the ranking of the website over the SERP is highly prohibited.
Google places those websites on the top that have managed to serve the users efficiently without any glitch. So, better focus on “How to make website more useful for the users?” in spite of “How to bring in more users to the website?“. So, if you follow these basics of SEO development while designing your website, then you don’t need to worry about the ranking of your website over the search engines for many leaps & generations.
Drupal’s Forte in Better SEO
Yes! You read it right. Since its inception, Drupal shares a profound forte in Search Engine Optimization. Moreover, it is considered as a quintessential SEO friendly content management system which is backed by an intuitive framework. You should not be surprised if you find your first Drupal website ( consider all the flaws and limited functions of your website) is getting ranked by the Google.
No wonder! You have landed on this webpage through SEO only.
I have mentioned some of the key steps below, which can be highly beneficial if you are looking for some SEO tricks.
Here is the List of Top 10 Drupal SEO Tips
- Competitive Keywords: Here, competitive means to sustain the battle of highly scalable keywords on the SERP. Be natural! Yes, this is the key to writing a perfect keyword. The best way to boost the rank on the search engines through keywords is to use them in the title tags, URLs, meta tags, descriptions, internal posts, and if possible then incorporate them throughout the copy of the website content.
- Standard Quality Website Content: Make sure that the quality of the content that you have inculcated in the website contains original in-depth research, analysis, reports that will help to rank the site high over the search engines.
- Internal links: Include as many internal links in your website content as you can to redirect the users to your website. This is quite helpful in SEO perspectives.
- Well Structured URL: It is very important to have a well-structured URL of your website as it allows search engines to easily locate and index your website. The URL containing the keyword expedites the ranking process.
- Headings/ Title: Generalize your page title with the website’s URL as this consistency is monitored by the search engines. Use of keywords in the headings and title would also assist the ranking procedure.
- Responsive Images: Optimize your website’s images to a level of complete compatibility with different devices and browsers. Also, try to mention the keyword while naming the image format.
- Install Key Drupal Modules: Drupal supports numerous functional modules which can be installed to customize and optimize the site’s performance and functionality.
- Outrun your Competitors: Regularly monitor the online as well as offline activities of your competitors in the market. This would give you an idea about your strengths and weaknesses both which will help you to formulate the future strategies accordingly.
- Last, but not the least! Always make sure that all these keys of search engine optimization work collectively. From keywords to responsive images to headings and updates… every single key should work together to unlock the mystery of Drupal SEO.
Clyde Ray is a professional developer & SEO practitioner at PSDtoDrupalDeveloper having profound knowledge of Drupal and its related terminologies. He is keen interested in writing technical write-ups to enlighten the vision of his colleagues & also other web users.