Advantages of Digitalization in Entertainment and Media Industry


There’s no denying it, digitalization is transforming the world we live in. Everything around us is rapidly shifting from analog to digital. Traditional means such as newspapers, books, and radio broadcast are now being replaced by digital devices like smartphones, laptops, desktops, and more. Digital transformation is enabling businesses to break new barriers and tap into the potential for growth.


Digitalization has set a positive impact on every industry, and the entertainment industry is not an exception. This is mainly due to the rise of Internet and mobile phone technology.

The following four areas have undergone a digital transformation in the entertainment and media industry:

1. Digitalization in movies and cinema

There was a time when people used to watch analog films. However, the movies that we watch in cinemas now are ‘digitalized’. It is due to digitalization that audiences are entertained with clearer pictures and sharper sounds. The advent of 3D, 4D, and 5D films is another example of digitalization in the entertainment industry.

2. Digitalization in music

Thanks to digitalization, the cost of distribution and production of recorded music has become cheaper. Music lovers need not go to the store and purchase a physical copy of the album. Now, listeners can download songs through the Internet or watch music videos online. The digital form of music is so dominant that many online sites allow free download of these digital files.

3. Second screen phenomenon

The ‘second screen’ phenomenon has taken the world by storm. A second screen is a second electronic device that is used by television viewers to connect to a program they’re watching. It is a smartphone, tablet, or a laptop which is used in between programs or commercials on television. This phenomenon attempts to make television more interactive for viewers. It also assists in providing social buzz around specific programs.

4. Digitalization in the video games industry

Traditionally, gamers would travel to their nearest video game store to purchase a game. Now, gamers have the choice of digitally downloading the game. Gamers may also play against someone located in another part of the world simply by connecting to the Internet. The online gaming market is growing rapidly due to high-definition and great user experience. Mobile games are also selling like never before.

Digital convergence is the future of the entertainment and media industry. Digital media is becoming seamlessly integrated and readily available on the move. Entertainment industries are realizing the value of going digital and are working hand in hand with digital consulting firms to make the most of the benefits that the internet has to offer.


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