In the advertising industry, you always have to be thinking creatively outside the box. You’re expected to be quick on your feet and be able to dive deep into who the client is and how you can penetrate their target market. At the same time, you must also possess enough technical prowess to implement software solutions that help you carry your business to the finish line with each client and each project.
5 Components of Ad Agency Software
That’s where ad agency software comes in. Ad agency software can take your company to the next level, and these solutions come with a myriad of features that allow you to manage several areas of the agency under one umbrella. Here are different components of ad agency software that you can take advantage of:
Project management is an important part of successfully seeing any project to completion or meeting goals as required. A Pulse of the Profession report found that for every $1 billion invested in the United States, about $122 million is wasted because the organization lacked project performance and organization. And though 97% of businesses believe that project management is critical to organizational success and overall performance, 80% of project management executives don’t fully comprehend how their projects align with the overall business goals.
Project management software aims to dispel any confusion throughout the project and highlights the link between projects and longstanding business goals. It is why it’s an integral part of ad agency software. The benefits of project management software are plenty. Through project management, agencies can manage project costs, track progress in real-time, forecast risks, and take advantage of comprehensive reporting capabilities.
The ability to run your agency from anywhere is important in the advertising industry. Clients expect you to be readily available, and heightened mobility ensures that projects get done on time. Any ad agency software you choose should be mobile optimized to account for this. For example, the best software has mobile time tracking features and allows employees to manage tasks through the app easily. A versatile, on-the-go system keeps everyone accountable for their duties whenever, wherever.
Client Relationship Management
A solid CRM will help any creative agency become better businesses and increase profit. There are several reasons why agencies should use CRM and why it’s so important when choosing the right ad agency software. For starters, it offers ample customer data management by collecting and tracking each interaction your team has a lead or customer. This way, your information is always fresh, and you are never left behind when it comes to an understanding of your numbers.
When you know more about the customer journey, you have a better chance of increasing customer loyalty. In the business world, you know that retaining a customer is much easier than acquiring a new one. Lastly, an excellent CRM can give you a revenue boost. After all, CRM has been proven to increase ROI, sales productivity, and the average purchase size. One study found that for every dollar spent with CRM, the average return on investment was anywhere between $5.60 to $8.71.
Task management is necessary to manage any project. Some would even argue that task management is even more important than time management. But the key lies in bridging the gap between the two. There are ad agency software solutions like Advantage that make task management a seamless, integrated process. Handling different projects is simple when you break them down into bite-sized tasks. With this particular platform, you can design your own workspace and dashboards and customize them to your liking. Change the color, display size, and even the layout. Click and drag to re-organize tasks on your boards, and manage time for each task you input. Users can also set up push alerts for when a project or task goes overtime or over budget.
Team collaboration ensures that everyone is on the same page and can quickly communicate with one another. You’ll need an organic flow of communication, and the right collaboration tools help you see things through from start to finish. These tools allow employees to solve issues together and expedite the process of finishing projects or individual tasks. It also allows you to communicate progress with your clients; this level of transparency is what makes companies who work with you feel much more comfortable with the arrangement. And lastly, when team members are able to collaborate effectively, it can improve employee relationships.