Benefits of Installing Alexa toolbar

As the traffic grows on your website, you get a chance to gain Alexa ranking. But there is one condition, website visitors must have installed Alexa Toolbar or Add-On. Alexa offers a toolbar for all web browsers. You can download it from the official website.

Most of the new webmasters are not aware of Alexa Ranking. That’s why they don’t take it seriously. But it is very useful for your website. Read on to learn more.

Benefits of Installing Alexa toolbar

To improve Alexa ranking you can install full-featured toolbar or status bar add-on. You can go for any of these.

Alexa Toolbar Vs Alexa Status Bar Add-On

Alexa Toolbar is quite similar to browser toolbar offered by Google, Yahoo or Conduit. Make sure you are installing the toolbar on the official website. It is not like other spyware toolbars to collect personal data. Alexa only collect users search activities through web browsers. This information is used for Alexa ranking for websites worldwide.

Alexa status bar add-on is available for Mozilla Firefox. It shows stats about the website you visit. Alexa toolbar or add-on is never a spyware.

What is Alexa Rank?

Lower Alexa Rank means better website traffic. Alexa Rank “1” is quite similar to the rank first position in school examination. In term of website traffic, we can say that website is getting more traffic other than on the globe. You can check Google, Bing, Yahoo and other websites.

It’s general consideration that a website which has Alexa rank 100,000 or less have a good amount of readership. But is unfortunate that Alexa rank can be manipulated. It’s a most controversial topic. Those who have a negative attitude towards Alexa ranking can deny its importance. But I disagree with the statement – Alexa is a perfect solution for measuring website’s traffic.

Most of the digital marketing companies take Alexa Rank very seriously. It does not mean that they ignore other things like organic Google page-views, Google Page Rank, Domain Authority, Page Authority, Moz Rank etc. They consider each element of web metric very seriously and give importance to all.

You can easily get the advertisement for your website if maintain Alexa rank below 100,000. Advertisers are not interested to buy ads from a website with low – page views, Google Page Rank or Alexa rank. Alexa rank is there and holding it place very strongly. So you can deny its existence on the web.

4 benefits of installing Alexa toolbar or add-on –

1. Gather information about your website

As you install the Alexa toolbar in your web browser, it helps to gather the information about your website and reflect in terms of Alexa rank.

2. Improve Alexa ranking

After installing Alexa toolbar you can see that your website is receiving some Alexa ranking. Rank keep growing as your website’s traffic goes high.

3. To see the Alexa metric

For a website, you can see global as well as country rank. If you have already claimed your website on then native country rank will appear next to global rank in Alexa toolbar.

4. To attractive online advertisers

After attaining Alexa rank less than 100,000 advertisers will take your website seriously. It means you’ll have a better opportunity to monetize your website.

In a nutshell, you should install Alexa toolbar to gain Alexa rank which can help to attract advertisers and monetize your website.


  1. Thanks for sharing such useful information. Also kindly give information about Moz rank and how to increase it.


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