In this era of mobile technology, the buying patterns of customers have transformed significantly. Your prospective customers have plenty of information which empowers them to make their buying decision judiciously. The key to make your business successful is to be aware of ways to retain your existing customers and attract new ones. But how to attract new customers? Mobile technology and ecommerce has dominated conventional ways of shopping, which is why it’s the need of the hour for companies to step up their game and harness the thriving technology.
With the help of apps carefully designed by keeping the profiles of your prospective customers in mind you will not only be able to increase the pace of work but you will also reach out to your customers faster and get new customers.
Few tips that will help you to attract new customers
1. Keep mobile payments simpler
What customers need is a simple checkout process along with the payment method they can trust. They need to be able to add their credit card information without the fear of getting their credit card information misused.
2. Offer a variety of payment methods
Apart from building up the trust, you also need provide your customers with a variety of payment options. People, when making transactions online usually look for different payment methods. You don’t want to lose a customer just because you didn’t offer the payment method of his choice. This will also give you an advantage over others and people will be more likely to buy from you than others.
3. Let customers pay without them having to sign up for an account
In order to give yourself an edge over mobile payments, another thing you can do is to let the customers make payments without them having to sign up for an account. Not only is this intrusive but it also puts up a wall that prevents people from paying. That is because people expect their emails to get flooded with promotional offers and they also feel that registering for an account is a time consuming process.
4. Do online marketing of your business
Pretty much everyone these days is on a social networking website which means that you have a platform where you can reach out to your target audience and convert them as loyal customer. First off you should figure out which website does your target audience use most often. Is it Facebook, Twitter or Pinterest ? Next up, you can use that platform to relentlessly market your business.
5. Get feedback from customers
I can’t stress this step enough. It is very important to get regular feedback from customers as not only does it help you interact with them but it also provides you with valuable insights that you won’t be able to get otherwise. Remember that your competitors are always on the lookout for your orphaned customers, which makes it even more important for you to keep your customers happy and satisfied.
Author bio: This article was written by Rida Maqbool. She works at mobiwoz.