The real question is how to benefit from Accelerated Mobile Page (AMP), and Progressive Web App (PWA) combined. Trying to compare them would be a waste of time, and because of that, we should focus on benefits you can gain working with both of them, hand in hand. Recent changes in search engine algorithms gave mobile searches attention they deserve, and separate mobile subdomains became part of the past. All of that changed the online game, and if you want to grow your business, you should be working on improving your website to be more responsive so that it can be viewed on mobile devices without issues.
What is an Accelerated Mobile Page (AMP)?
What is Progressive Web App (PWA)?
This technology allows you to create an app-like experience while using traditional web features. PWAs can be used regardless of a device which means they are responsive. This feature will be crucial in the future, as experts from GWM Company suggest. Search engines won’t rank your website well if it isn’t running perfectly on all platforms, especially mobile ones. PWAs use browser feature detection, which helps to implement progressive improvements which will make the site compatible across different platforms.
Should PWAs be crawlable?
It is good to mention that PWAs should be crawlable as any other website. The experience showed one good practice when it comes to PWAs: Make sure to use server-side rendering, where dynamic content will be calculated before being sent to the user. You can also use a hybrid rendering model, but keep in mind that one part of rendering will happen after the initial page load as the sum of asynchronous requests. In the end, one type of rendering should be avoided at all costs, and that’s client-side rendering. If you choose to use hybrid or client-side rendering, after all, make sure to ease the navigation with History API.
When can you benefit from AMP, and when from PWA?
On the other hand, PWAs are best used if you want to make a highly interactive and dynamic website. This technology is user-oriented, and its best features are most noticeable when it comes to user engagement. PWA’s priority doesn’t speed, but the best user experience possible. If your business is all about coming back to your website, then you should consider investing in PWA development.
As you can see, there are some differences between Accelerated Mobile Page (AMP) and Progressive Web App (PWA), and both technologies have their strengths and weaknesses. Before you decide with which technology you should go, make sure to get well educated or seek professional help. If you make the right decision, your website will attract more people, and your conversion rate will increase.