The real question is how to benefit from Accelerated Mobile Page (AMP) and Progressive Web App (PWA) combined. Trying to compare them would be a waste of time, and because of that, we should focus on benefits you can gain working with both of them, hand in hand. Recent changes in search engine algorithms gave mobile searches attention they deserve, and separate mobile subdomains became part of the past. All of that changed the online game, and if you want to grow your business, you should be working on improving your website to be more responsive, so it can be viewed on mobile devices without issues.

Accelerated Mobile Page (AMP) or Progressive Web App (PWA) Benefits

What is an Accelerated Mobile Page (AMP)?

This is a technology that can load pages so quickly that you will think it happened instantly. This is possible thanks to statically sizing page elements, using asynchronous loading and cutting irrelevant JavaScript. The greatest gain with (AMP) is that you can improve load times on a page you want, without redoing website from the scratch. In order to set it up, you will just need to create an (AMP) template for a specific type of content. After that, you should use a rel=“mapHTML“ tag on the content version without (AMP), and that move will ensure that search engines will recognize the (AMP) version. At the end, your (AMP) version will connect and point to the non-(AMP) version using a canonical tag.

What is Progressive Web App (PWA)?

This technology allows you to create an app-like experience while using the traditional web features. (PWA)s can be used regardless of a device which means they are responsive. This feature will be crucial in the future, as experts from GWM Company suggest. Search engines won’t rank your website well if it isn’t running perfectly on all platforms, especially mobile ones. (PWA)s use browser feature detection, which helps to implement progressive improvements which will make the site compatible across different platforms.

Should (PWA)s be crawlable?

It is good to mention that (PWA)s should be crawlable as any other website. The experience showed one good practice when it comes to (PWA)s: Make sure to use server-side rendering, where dynamic content will be calculated before being sent to the user. You can also use a hybrid rendering model, but keep in mind that one part of rendering will happen after the initial page load as the sum of asynchronous requests. At the end, one type of rendering should be avoided at all costs, and that’s client-side rendering. If you choose to use hybrid or client-side rendering, after all, make sure to ease the navigation with History API.

When can you benefit from (AMP), and when from (PWA)?

If you have content which is not media heavy, and it doesn’t need plenty of custom JavaScript, then you should go with (AMP). The most valuable feature (AMP) can offer is its way of handling static content which can be found in recipes and blog articles. Additionally, you can use (AMP) if you want to use e-commerce and other interactive sites. Keep in mind that (AMP) has some limitations which can hard to avoid, and the solution for those might be pricey.

On the other hand, (PWA)s are best used if you want to make highly interactive and dynamic website. This technology is user-oriented and its best features are most noticeable when it comes to user engagement. (PWA)’s priority isn’t speed, but the best user experience possible. If your business is all about coming back to your website, then you should really consider investing in (PWA) development.

Final thoughts

As you can see, there are some differences between Accelerated Mobile Page (AMP) and Progressive Web App (PWA), and both technologies have its own strengths and weaknesses. Before you decide with which technology you should go, make sure to get well educated or seek a professional help. If you make the right decision, your website will attract more people and your conversion rate will increase.