Web 2.0 Marketing and Social Media – An Innovative Marketing Concept

Social media marketing that incorporates Web 2.0 technologies appears to be the latest trend in marketing jargon. Web 2.0 marketing entails marketing through social media sites like Facebook, Twitter, YouTube, and so on. It controls the social impact of the web and activates contributory marketing at a vibrant level. Moreover, the effect is persistent and much more extensive than conventional marketing. The latest business survey revealed that a majority of online businesses prepare to add web 2.0.marketing potentials into their sites shortly.

Web 2.0 marketing

Web 2.0 Marketing

Web 2.0 marketing comprises of blogging, video sharing, online social networking, tagging, blogging, podcasting, RSS feeds, and classy web 2.0 graphics.

Here are some of the well-admired Web 2.0 marketing ideas –

Blog posts

Blog Posts boost conventional media like magazines and newspapers. Further, reviews of the products or services offered can be written online in the form of blogs. These blogs can also include ‘virtual tours’. Being an automatic form of marketing, it is fetching progressively more significant to have a business blog.


Twitter is emerging as a popular micro-blogging site, and it has augmented exponentially from the perspective of web 2.0 marketing. Moreover, Twitter should be equally measured as a business blog. The sole ambition is to permit the word gush out to the community. Twitter is becoming more efficient for intermingling with patrons and admirers.


YouTube is emerging as a highly effective tool and a grand way to intermingle with patrons in order to spread the message in an uncomplicated manner. A good example of YouTube marketing is the response of Microsoft to Apple’s commercials. In these commercials, Microsoft ran a corresponding ‘I’m a PC’ video, and the achievement was all-embracing.

Social news websites

It is the easiest way of Web 2.0 marketing blogs, and articles are tagged for easy submission, along with consequent submission on social news sites like Digg.com. In the event, ‘Digg Vote Counter’ is observed in the last part of an article, it can lead to the conclusion that web 2.0 marketing is in action.

Social media networking

More and more companies are making efforts to have an online presence on social networking sites like Facebook, Instagram, Twitter, WhatsApp, etc. Many precise social networking sites gratify to a definite community and connect people with familiar interests. These sites permit the vendor to pre-sell their products to the online community. It can help set up a platform for sustained interface with current and budding customers. Through networking sites, Web 2.0 marketing is measured to be a swiftly growing practice since more individuals can take part in the development, and once the fine words are proliferated.

To make your website dynamic, utilize web 2.0 marketing, and it can augment your website ranking expansively. You may require the exact person to like, re-tweet, and Digg your offerings and submissions. Place your conception on social media sites, and assess how the customers or visitors like it.

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