The design of a website plays a pivotal role in creating an impression in the minds of the visitors. A well-designed website will lead to more viewer attention especially if it is an e-commerce portal. Web designers also need to make sure that they implement all the latest design techniques and methods. It will enable them to design a website that is on par with all the other sites that are present out there.
Out of all the components of website design, one that can make a significant difference is whitespace. In this post, we are going to discuss briefly what whitespace is and how its efficient utilization can enhance the design of a website.
What is meant by Whitespace?
In simple words, Whitespace is a part of the web page that has been left blank or unmarked. In a website, there are several components like images, columns, text, margins, graphics with others complete the design of a website. In between all these elements, there is some space that is left. This space is necessary as it makes a page more viewable and transforms its overall design.
Whitespace makes a website look elegant and sophisticated. All the elements get well organized and guide the user’s attention on the desired elements. To deliver a better design of a website through whitespace is vital that give stress to every detail of a web page. Be it the menus, images, header, footer, captions, etc. The main objective of a website is to deliver the best experience to the visitors. All the elements or components of the website must be easily viewable to them.
Now after having a brief discussion about whitespace, it’s time to showcase how whitespace can make a difference in your website.
1. Provides Impressive & Clean Layout
As discussed above the first impression that a website gives to its users plays a vital role. Yes, it is necessary to have a great layout, color schemes and impressive features on a website. However, with all these, a website also needs some form of breathing space so that the users don’t get bogged down by all the design elements used on a website. To achieve this, Whitespace plays a significant role. By correctly using whitespace, the visitors will be able to explore a website in a much better manner. It will automatically prove beneficial for the owner of the website.
2. Increases Content’s Readability
The importance of content on a website can’t be neglected. Therefore, it becomes vital that the users who come to a website can read the content that is written on it quickly. By the whitespace between the paragraphs will improve the overall reading experience of the readers. It will make the content look more presentable and readable. Proper space between the blocks of text and images will enable the users to have a clear understanding of the information displayed on the website. In today’s time, when there are a plethora of options that are available for online users, it is necessary to make them stick to a website for longer durations.
3. Makes a Website Interactive
The objective of a website is to cater to all the required information to the visitors and negate any distractive elements. By integrating whitespace in a website, the users will be able to focus on all the necessary information and take action. Giving some whitespace around the items or products primarily in the case of an e-commerce store will guide the attention of a visitor on them. It will result in better conversion rates as the visitors can receive what they come searching for on the website.
4. Highlight The Important Stuff
For businesses of all genres, it is vital that the user’s put attention on all those elements of a website that matter. Sometimes it is necessary to think ahead of your competitors and focus on those elements that will generate profits for your business. Having whitespace around the important products and services will prove to be more effective for a business. Presenting the things in a more better and bigger manner is the key to get a response from the users.
5. Adequate Usage of Whitespace
Till now you would have realized the importance of using whitespace. However, a proper balance needs to be maintained. Inserting whitespace just for the sake of it will do no good to your website. By using very less whitespace, you are only going to create confusion and unreliability among your visitors. Similarly, too much whitespace is also not considered suitable. The users might feel that too much whitespace is due to the lack of content or relevant information.
In the End
The best way to use whitespace is to firstly have a clear idea about the layout of a web page. By doing proper planning about the way, you want to showcase the content, and different elements on a page will help you in integrating whitespace. Some portion of your website would be significant from the user’s perspective while others might not be. Also, some part of the website might require less space than the rest. Whatever you decide, ultimately the main objective of using whitespace is to give an excellent browsing experience to the users.
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