The success of an online store is heavily dependent on the number of sales bagged. So, if your eCommerce website has a low conversion rate, it means that you need to do things differently and find a way to boost or increase sales.
The best way to increase sales, i.e., conversion rates is to analyze the problem and discover why your online store is putting up a poor show. There are many reasons for this: it can be a poorly optimized website, or it simply doesn’t have enough visitors, to begin with; or if you are experiencing higher bounce rates, it means users (for some reason) don’t like what they see.
How to Drastically Increase Sales?
In other words, you are dealing with a situation where your potential customers are dissatisfied with, and you do not even know what the problem is. In order to address this problem and increase your sales, you should consider using the below-mentioned tools to improve your users’ online shopping experience.
1. Live Chat
Live chat allows you to transform your online shop and make it seem more like a real store by allowing you to interact with your visitors. This allows you to be proactive and receive customer feedback, which will help you make necessary improvement in the future.
Another way to use Live Chat for increasing sales is by relying on more personalized service. You can use your visitor’s history or past shopping experience and offer them more relevant content based on previous purchases.
So, if your agent has access to the user’s purchasing history, they can act immediately and offer products that are more likely to be bought by that user. Also, if your customer has already used the shop, the agent can skip the intro, address the customer by their surname/username they use on the online shop, and let them know they are important.
2. Knowledge Base
Even though live chat can offer superior customer service, it still needs one of your customer support agents in order to start an engaging conversation with the user. Well, this is where a knowledge base will come in handy. The presence of a knowledge repository will allow your users to search for the information they need and resolve the problem on their own.
Basically, with a knowledgebase, you can store and archive key information which will help those customers who have the same question.
3. Customer Relationship Management (CRM)
CRM is a superior sales enablement tool that allows you to keep track of the sales process, which gives you insight into whether your client managers are performing their tasks and achieving targets on time. A CRM also allows you to share all of the relevant customer information across your sales team, which will allow your team to do a better job at closing deals. Lastly, you can keep track of the important clients and ensure that they are always given the best treatment in order to reward their loyalty.
A CRM tool also includes features that will help you organize your team better and increase efficiency in general.
4. Email Marketing Tools
In order to sell more products, you need to keep your buyers informed and ensure that they always know if there is an active discount or a customer based incentive. By using email marketing tools, you can always have a great way of keeping your active users updated about the latest offers. Moreover, you can categorize your users, and again, offer them more relevant updates, by sending personalized offers via email. This is really efficient because many users check their emails regularly, so it is safe to assume that important information will reach them.
5. Help Desk Tool
Last but not least, it is in your best interest to have a lot of happy customers and a great number of positive reviews. You can do this by addressing all of your customer concerns and problems swiftly, and this becomes achievable when you use a help desk tool. This type of software allows you to have a ticket system which is great for organizing your customers’ questions and problems, and for connecting them with the right customer service agent who can immediately start resolving the issue. This helps you reduce customer queues, resolve problems more quickly and efficiently, and increase trust in your brand.
To sum up, you can always increase the quality of your online service by simply relying on quality software. People love to use technology for shopping, and if you want to be liked by your users, you need to keep up with the competition and meet your users’ expectations. It is strongly advised that you acquire these above-mentioned tools and make your customers satisfied to increase sales.