You’ve spent a great deal of time and effort crafting a website that best fits the specific needs of your customers or readers, but has you thought about your mobile audience? To future-proof your website, you need to think not only about designing for smartphones and laptops alike but for a wide range of devices. A responsive design allows your site to adapt to whatever new forms of technology that it’s loaded on in the future, but to keep it up-to-date you’ll need to revisit this design every so often. Here are a few tips to boost the user experience.
- Give viewers the option of choosing the mobile or standard site.
A common mistake that website designers make is spending a great deal of time on crafting a site that works perfectly on a mobile device – without giving users the option of switching back to the standard site. You never know what the viewer will prefer, so it’s best to cover all of your options.
- Be sparing with copy and images.
When you’re writing for multiple platforms, be sure that your content is streamlined and efficient. Every word should be there out of necessity, with headlines that invite the user to click and learn more. By the same token, avoid burdening your site with too many images which will make it slower to load. Images may look great on a large screen, but they can be confusing and distracting on a smaller one. Be generous with your use of white space.
- Consider using adaptive or responsive design.
There are two main strategies that you could follow when optimizing your site for mobile devices, including adaptive and responsive design. Adaptive design is capable of detecting and identifying the user’s device, automatically generating the most optimized page design. Responsive design creates a full website that can also automatically adjust its content. If these types of design are new to you, you can brush up on your skills to stay updated.
- Keep it simple.
- Keep it current.
Finally, be prepared to test and retest your site every so often to make sure that it’s operating at the most desirable level no matter what the screen size. Don’t forget about your site once it’s up and running – you’ll need to keep testing and tweaking to get the best results.
By implementing these various tips, you will be able to create a site that is able to ride the latest trends with ease, retaining an existing readership and enticing new ones without getting left behind. It’s impossible to predict what all platforms will look like in the future, but by making your site as versatile as possible you’ll stay ahead of the curve.