We’re all actively participating in the new digital methods of doing business. But, the internet (and your customers) won’t wait for anyone that needs time to get to speed. A slow website spells doom for any company. Resolve your site speed issues with these quick tips!
Get Rid of the Unnecessary
Many people who are just starting a website will happily try to make the site have as many functions as possible. Perhaps their blog turned into a side business, and their running sales along with their blog. But, as part of their social media management and branding, they have constant up-to-date feeds from their Twitter, YouTube or even Twitch accounts.
The fact of the matter is your website needs to offer information and a stage for transactions and that’s it. If someone wants to read your twitter feed, they can head over to Twitter. If someone wants to watch your tutorial, then they can watch it on YouTube. The extra “stuff” is slowing down your website and driving away traffic.
SEO consulting services support the inclusion of outwardly bound links in any post. But, putting in links for the sake of it will eventually damage your website. Additionally, embedding media will slow down your site.
Instead of embedding media, or linking out to useless information, link to your other forums. Hyperlink to your video tutorial on YouTube instead of embedding it into the page. Additionally, you can hyperlink to social media pages where you’re interacting with your customers or to your Amazon/eBay sellers page to try to solidify a conversion!
Reduce HTTP Requests to Cut Down Loading Times
When someone clicks on your title tag from a search and goes to your page the site begins making HTTP requests to fill in the different regions of your site’s page. A side’s speed issues might be that there are too many images, style-sheets or scripts running. Be careful loading your site up too many ads, pop-up email prompts, or sidebar widgets as each will place greater stress on the site’s ability to load quickly.
To see if your HTTP requests are within reason you can dive into your developer tools and inspect your network. This page should explain which files on your page are taking the longest to load, so you can resolve only the files that are causing issues.
Choose Your Host Carefully
A hosting option can mean all the difference for a site’s success. There are three general options for hosting: shared, VPS and dedicated. The cheapest option, Shared Hosting, will almost always guarantee a slow site. A few dollars more you can get you a VPS or Dedicated server which would allow you to have either sole access to or at least priority access to necessary server resources.