The quest for achieving high ranking in the search engines to increase the number of visitors to your site, or as it is known, Search Engine Optimization (SEO), is crucial in online marketing. Cracking how SEO works calls for a lot of efforts and time. Many website owners find it hard to drive traffic to their sites naturally and resort to buying visits to their sites. They ask other website owners to feature their site through pay-per-click (PPC) ads. This has led to the emergence of small business PPC management experts to help small firms manage such issues.
So what strategies can website owners adopt in 2018 and beyond to generate high traffic to their sites? What do you need to do to dominate the SEO world in 2018? Here are some rules you need to follow.
Assess the speed of your page and improve as needed
Increasing the velocity of your page will lead to more visibility. You can make use of tools like GTMetrix, Pingdom, or Page Speed Insights from Google to check out your weak domain areas that need improvement. One of the areas to look out for and enhance as needed includes the time taken by the server to respond to requests.
Utilize CDN and DNS to serve your content speedily
Employing content-delivery networks (CDN) is essential to be in a position to provide your content to users irrespective of their location. The principle here is the spreading of material across a number of servers all over the world, and then allowing the user to access the content from the server closest to them. Domain Name Server (DNS) should be moved to a configuration that has good DNS propagation times.
Optimize your site for mobile devices
Each year is seeing dwindling desktop searches which are giving way to mobile device searches. You need to make sure that your site is responsive and usable on mobile devices and all platforms.
Come up with great and valuable content
Look to create first-class content that is of help to the users. Material that is full of substance will generate traffic to your site by giving it a sense of authority on its subject matter. Superb content will keep visitors coming to your site and share your content on the social media.
Emphasize on enhancing the user experience
Go out of your way to make your site as user-friendly as possible. Ensure users can easily navigate, search, get the right content easily, and generally have an easy time on the site. Some tips for enhancing users experience include having an easy-to-use main menu, employing a quick site search and minimizing pop-ups.
Use videos, podcasts or audios to make your content better
Search engines and specifically Google, lay emphasis on the time users spend on your site. Having engaging material by use of audios, videos or podcasts to supplement good content will increase the time users spend on your site.
Place relevant outbound links in the content
Allow your visitors to carry on with their discovery journey by having appropriate outbound links in your content. Aim for at least two links in every blog post.
Emphasize on the quality rather than the quantity of links
Choose quality over the quantity of links. Be sure that all linked content is of a high standard. Readers will associate poor quality of linked pages with your site, so beware of this.
Leverage trusted domains to market your content
Use sites that command authority to market your content even when the content is on great or reliable domains.
Minimize use of ads above the fold
Consider the number of ads you have above the fold to avoid having a large chunk of the header taken up by ads. This will distract the users and get down-rated by the search engines, particularly Google.
Avoid any deception
Do not at any time think of employing any underhanded strategies to optimize your site’s visibility. Stick to and play by the rules of the game.
Observing all the above tips and others that are relevant to SEO will ensure you dominate the search engine results in 2018 and beyond.