Learning the ins and outs of Google’s search technology is a vital part of creating a successful online presence. Whatever reason drives your desire to expand your web presence, the key to marketing your chosen brand is understanding how search algorithms come into play.
Once you have a firm grasp on how search technology works, you will understand how to be heard on the internet. Nothing exists or matters online if people cannot easily stumble upon its content.
Here are a few helpful hints towards mastering Google’s search technology that will help you design a much more effective website, blog, or social media profile.
SEO and Google’s search algorithm
First, SEO stands for Search Engine Optimization. It is the art of working with Google’s search algorithm to rank higher in the results that pop up after a web user searches relevant keywords.
The object of the game is to grab that coveted top ranking spot when a web user searches terms that apply to the content of your website, blog, or social media profile. SEO is all you really need to achieve that objective.
A backlink exists when some other source links to your website as a point of reference for the information they are displaying. When someone shares your blog post on their social media profile, you gain a backlink. Google sees backlinks as a way for web users to digitally state that your information is valid and useful.
Use your blog to build an intricate weave of backlinks to your digital home base, by adding social media share buttons (like this example blog has done) to every post. Whatever your “home base” may be, utilize the power of social media to expand your collection of backlinks.
Quality content will produce better results
When you present your digital presence, you should always remember that the content you choose to display represents who you are as a person, blogger, business, etc. Quality content will produce more favorable results for your digital identity.
Google’s algorithms reward websites, blogs, and other digital displays for containing high-quality images, videos, and other multimedia. Make sure your images, in particular, are always high quality.
Copping the mobile boosters
One of the many ways to please Google’s search algorithm when you are designing a website is to make sure your site is optimized for mobile users.
Google gives props to those who understand that people no longer access the internet from their computers or laptops as often as they do from their tablets and smartphones.
The search engine ranked fully optimized websites near the top of the results to make it easier for mobile users to find websites that are made to fit their screens. No one wants to pinch and swipe to see the whole page anymore.