Blogging has become popular and is the recent trend in digital marketing. It is the representation of a brand through an individual’s eyes. These days, many brands are promoting guest blogging and are also collaborating with famous bloggers to have a more filtered target audience.
However, guest blogging is beneficial both ways. When you are selected as a guest blogger, the article belongs to you. It means that the brand permits you to write on their blogs as a blogger. In this way, you can promote yourself to a large audience.
Guest Blogging: The Dos and Don’ts
In the case of guest blogging, you must not forget specific rules. Read the article to have a clear view of the dos and don’ts:
Subscribe and follow
You need to follow and subscribe to the updates of the type of blog you want to write for. For example, if you are blogging about the lifestyle, you need to follow blogs that give updates about lifestyle. It is advised that you shouldn’t follow irrelevant blogs and approach each one of them for guest blogging.
Selecting a blog
Guest bloggers write for different blogs to have a backlink to their blog. This way, the individual blogger also gets promoted. For example, if you are writing a tech blog, approach blogs that write and showcase technologies and gadgets. This way, it will increase your PR.
Be unique and creative in your approach
It is the most important thing for blogging. With bloggers flooding from every part of the globe, you have to be different and the best in your approach. For example, you can create your images and edit them before posting.
Always emphasize writing appropriately and maintain originality. When approaching a blog for guest blogging, pour your writing skills skillfully into the content. Write on current topics. Try to act like a journalist by giving reviews.
A lot of blogs even buy guest posts. In that case, your content must be crisp, clear, and informative. It should be neither too long nor too short. The write-up must attract readers to stop by and read. Moreover, the pictures must be original and not copied from the internet.
Never go for personal branding
Instead of promoting yourself in the blog post, concentrate on writing about the topic. If you can establish yourself as a good blogger as per the website, you will automatically get traffic. It is advised not to paste any link to your website or blog. Sometimes, linking too many websites can result in spam.
Then, you must be thinking about how people will know about your blog. You must understand that guest blogging gives a bio or introduction about the author in their post. So, if your post gains popularity, your blog will get famous.
You have your blog, social network, and your own set of followers and friends. Try to make your post go viral among your friends and acquaintances. Keep posting your guest blog post everywhere possible. However, don’t forget to mention thanks to the company.