The blogging business is booming around the world. It was never a business, but now it is seen as a profitable business. Blogging provides an outlet for you to help others by telling your story. Whether you are a stay-at-home mom with life hacks to make laundry easier or a fashionista with an eye for upcoming trends, sharing your ideas and solutions with others can be very rewarding.
However, blogging does not only offer altruistic value. Your blog posts can also bring in steady cash flow. Thinking of your blog as a business, and not just a hobby, begins with finding the right tools. Here is a list of useful tech tools to get you started.
Useful Tools for Blogging Business
Google Keyword Planner
Most of the money you make from blogging business will rely on how large your readership is. While you may already have a large personal network, you will need to promote your blog to gain the volume of readers that brings in the big bucks. Researching the type of content your audience is looking for will help you focus on topics most likely to drive traffic to your blog.
Google Keyword Planner shows the average monthly search volume of words and phrases you enter. Starting with keywords related to the main topics you regularly blog about will help to identify specific keywords you should include throughout your content to boost your article in Google’s organic search results.
If you have a piece of existing content related to a keyword with high search volume, you may want to consider using Google Ads to run a paid campaign and further boost the traffic your blog article is receiving. As your traffic increases, advertisers will be willing to pay for exposure to your followers.
Agora Interactive Broadcasting
Integrating live video into your blogging brand establishes a deeper connection with your readers and can help you make money through affiliate marketing. According to a recent survey by Wyzowl, where both video and text are available on the same page, 72 percent of people would instead use video to learn about a product or service. This is huge, considering successful affiliate marketing depends on your ability to persuade your audience to purchase someone else’s product or service.
Agora Interactive Broadcasting allows you to easily connect with your audience in real-time through live stream video. One stand-out feature of this live streaming tool is the ability to switch the broadcast between audience and speaker, increasing engagement and fostering two-way communication. The Agora Quick Start Guide makes it easy to add live streaming to your blog.
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If you are looking for a suite of tools to help you market your content, Shareaholic is a great option. It is simple to set up and offers over 15 powerful tools to help you reach, grow, and monetize your audience. You will not only save a lot of time on the manual integration of items such as social share and follow buttons, but you will also have access to analytics and automated advertising.
Growing your blog into a profitable business may take some time, and you will only get back as much as you put into it. But remember, there are many tools out there to help you succeed, and turning your passion into your paycheck is well worth the effort.
Do you have another tool for your blogging business in your mind? Don’t forget to share it with us.