As far as content management systems (CMS) go, no one can beat WordPress. With an impressive 34% of all websites using it as their CMS, the platform has established itself as the most used to develop a variety of websites for all kinds of industries. From large enterprises to startups, WordPress is undoubtedly the first option you should look into if you’re considering the creation of a new website for your business.
Why? Because WordPress offers a ton of features and benefits for its users. And coupled with a software development services team, you can take them to a whole new level and develop a fully-fledged and highly sophisticated site. Let’s take a look at the features WordPress is offering you and how can you do to take full advantage of WordPress CMS.
Advantages of WordPress CMS
1. Get a Domain Name and A Proper Web Hosting
WordPress is a free platform that you can download, install, use, and modify according to your needs. There are no limitations as to what you can do with it. You can develop a site from scratch, use a template (more on that later) or reuse your website to adapt it to the CMS. It can significantly help you reduce the costs of managing your site without having to resign to functionality or ease of use.
It’s worth pointing out, though, that you’ll need to pay for a couple of things to get a professional site with WordPress: a domain name and web hosting. The domain name is the address of your website, the name that appears on the URL bar on the browser (i.e., envato.com). Web hosting is the virtual storage space where all the elements of your site will be stored.
While you can use the free WordPress offering for both of them, you’ll run across a lot of limitations. Paying for both is almost a must if you want a professional site. Don’t worry, neither of those things is costly, and you can get both of them in no time.
2. Customize It with Themes and Plugins
One of the biggest reasons why so many people use WordPress for their sites is because you don’t need that much tech-savviness to get your website going. In other words, you don’t need to be a web designer, a programmer, or a software development company to get your site live. How can that be? Because WordPress offers a myriad of themes and plugins to customize websites and extend their functionality.
In a certain sense, they are like skeletons that you can flesh out and dress to get your final site going. Themes cover the site’s layout and basic functionality. You’ll only need to replace texts, images, and links to get a functional website in no time – and without having to code. There are thousands of themes (both free and paid) covering all kinds of sites, from blogs and news portals to professional portfolios, e-commerce stores, and business sites.
If you feel like the theme’s basic functionality isn’t enough for your site, you can always expand it through WordPress plugins. These are additional tools you can integrate into your website. These tools will help to get new features like contact forms, sliders, SEO assistants, social media widgets, and many more. There are thousands of free and paid plugins ranging from very simple ones to complex options that can radically change your site.
Of course, both of these options are great for beginners or people looking to develop simple sites. If you want to take full advantage of WordPress’s potential, you should get in touch with software development providers. They will help you filter out all the hassle and see how to integrate best the functionality you’re looking for without affecting your site’s performance. That’s precisely what companies like Sony and The New Yorker do when tweaking their own WordPress-based websites.
3. Use its SEO Features to Help Your Site Rank Better
WordPress also makes it easy for anyone to dive into the SEO world by integrating several SEO tools and options right out from the box. That means that you’ll be able to adjust the most important SEO parameters without having to install anything extra. In turn, this will help your site to rank better on search engines, which will make it easier for your target audience to find you.
Since the SEO aspect of a website can be a little bit confusing for most of the people who don’t understand anything about SEO. WordPress has made it quite simple to comprehend its options. It did so by including basic SEO options that aim to optimize URLs, titles, meta titles, meta descriptions, meta tags, image attributes, and more. Additionally, there are a lot of tutorials online that can teach you how to use all of them.
Want a more advanced approach to SEO than what WordPress is offering you? Then you can always head to the plugin database to find one of the many SEO plugins that can extend this functionality and tweak more in-depth parameters.
4. Increase Your Website’s Security with WordPress Options and Plugins
In and by itself, WordPress is a fairly safe and secure platform that can keep your site protected against many threats. It doesn’t mean, however, that WordPress alone can do a perfect job. If you want your website to be as protected as possible, then you need to make sure you use all of what WordPress puts at your disposal. This includes:
Outdated code is a major entry door for attacks. That’s why keeping the platform updated is a must. WordPress installs minor updates automatically, but you’ll have to install major updates manually. Additionally, you have to make sure that all of the plugins you use are updated at all times to decrease the likelihood of an attack
User Passwords and Permissions
One of the great things about WordPress is that you can create multiple users to provide access to your website. However, you have to keep an eye on their security. It means that you need to create strong passwords for each of them and give only the necessary permissions for each role. A member of the software development services team might need access to all the website, while the blogger will only need permission to post and edit articles.
WordPress doesn’t include a backup option. But you can overcome that by installing a backup plugin. This plugin regularly copies all your information and stores it in a cloud storage service just like Amazon or Dropbox. Having backups stored on a server that’s different from your web hosting is a must to keep your website safe. This way, you’ll be able to recover it even in the case of an attack.
As we said above, WordPress basic functionality can be taken to a whole new level with plugins – and that’s the case with security as well. There are several security plugins, that will let you easily control some advanced security options to provide more robust protection to your website. You can do without having to be an advanced programmer. Just be sure to know how to implement and use them before doing so.
There are many other things in WordPress you can do to get your website more protected. However, many of them are advanced measures that will need the aid of an expert. Ideally, you’ll be assisted by a QA pro or be helped by a software development outsourcing team that will fill in the gaps and look for potential vulnerabilities.
Read more: How to Enhance Your WordPress Blog Security?
5. Keep Your Website Updated at All Times
For quite some time now, we are living in an era where fresh content is a deciding ranking factor when it comes to site rankings. So, websites adding fresh content and adapting their existing material to new trends and new SEO practices have the advantages. Fortunately, WordPress makes the content update so easy that you can take full advantage of this to stay ahead.
It only takes a minute to change headlines, titles, images, videos, colors, logos, and mostly anything that’s shown on screen. The best part is that anyone with a minimal web knowledge can apply those changes without much trouble. It makes WordPress a great ally in the content marketing era, where being aggressive can pay off big dividends.
Some Final Words
WordPress has become the de-facto CMS for building websites of all kinds and hasn’t moved an inch from that position. That’s because it is a very well-developed platform that offers a lot of potent options right out of the box. It is also giving you the possibility to expand it all through easily integrable plugins.
The easy route to get your website is to consider outsourcing of software development company. They will work on individual custom-made solutions that can be integrated later on with your WordPress-based site. Its ease of use, the countless online resources to help you, its dynamic nature, and its vast possibilities is what makes WordPress so popular.