The world is going mobile. Reports show that approximately sixty percent of the search queries on Google actually originate from mobile devices. What does that mean for businesses to increase their bottom line, they need to take advantage of that fact. Customers are on mobile, and companies have to find a way to source them from there.
As time goes by, the smartphone market continues to expand. It is for this reason that businesses are looking to take advantage of mobile applications to connect with customers. The sad part is that not all attempts to develop a mobile app are successful. As such, it may not be financially beneficial to the organization. Successful mobile application development takes more than having the cash to pay a developer. Here are tips that you will need to make your app a success.
Every successful project starts with research. Do not develop a mobile app just because everyone else is. You do not want it to be one of the first apps to be uninstalled when a customer’s smartphone no longer has space. To develop an app idea, you need to know why you are doing it in the first place. There is so much to learn that will make your app useful.
Start with identifying an existing problem and how your app can give the solution. It is also essential to do a competitor analysis and point out the gaps in their app development and take it to your advantage. By so doing, your program will not be just another useless application on Play Store.
2. Make It Unique
Why would someone want to install an app that does what another app that you have is already doing? If you want your mobile app to be successful, it should be able to give what apps from other businesses are not. Stand out in the crowd, and customers ill want to use your app.
3. User Experience and Design
The better it is, the higher the chances of your app becoming popular. The users do not want something that will put them at their wit’s end. They are looking for something that will increase efficiency and effectiveness in the transactions they will be undertaking with you. The design should, therefore, be simple and easy to understand.
What that means is that you need to do away with any unnecessary features that do nothing but make your mobile business app complicated. Keep the user interface simple, appealing, and user-friendly. Excellent user experience is a must for a mobile application to be successful. If your mobile app has a great user experience, its development cycle will be reduced by an impressive 50 percent.
Having a great user experience does not mean that you should compromise the performance. A slow mobile application will not do it for you. It is why you need to work with developers who understand the importance of performance and just how to make it exceptional.
Therefore, you need to test your app for loading speed and other hurdles before you launch it. No one will want to use an app whose performance is terrible. The founders of successful mobile apps like Google understand this too well and have seen to it that the apps are flawless before they are introduced to the users.
5. Offline Capabilities
Remember that the app will be used on a mobile device. That should remind you that the user will not always have an internet connection. It could, therefore, be a plus for you if you developed an app for your business with offline capabilities. Provide such convenience, and the customers will be in love with your app. They will be unable to resist it.
Allowing your customers to connect with your brand with or without an internet connection is yet another way of enhancing their experience, which, as aforementioned, would be a win for your mobile app. Remember that some features heavily rely on internet connection. At the same time, others do not. Take advantage of that.
6. Different Options for the Platform
The problem with most founders and developers is that they forget they are dealing with different kinds of audiences. Therefore, not everyone will be using Android, Windows, or iOS platforms. Depending on the audience you are targeting, you need to make sure that your app can operate on the platforms that they have. If you are targeting a more general audience, especially when it comes to platforms, your app should be supported by all platforms available in the market. This will ensure that no customer is locked out.
7. Have Frequent Releases
Once you launch your business mobile application, it does not end there. There is still a lot of work in your hands. Fortnite mobile gaming app has been successful and also managed to maintain its popularity for a long time. How? The developers decided to stick to the software development philosophy, ‘release early, release often.’
For your app to be successful, it will take a series of tests and releases. The point is to learn from the mistakes of a previous version and to utilize customer feedback as much as possible by putting it to action. The customer is always right and using their feedback every step of the way in the development process will be instrumental.
8. Test Your App Even After Release
Your product does not have to be successful after the first launch. In fact, most mobile apps became successful after several versions and testing. Even if the reception for your app is excellent in your first launch. You need to continue working on it. There is always room for better. Testing is not limited to the developers. You can do it with the users too. There are several ways through which you can assess the quality of your app. You can use reviews, feedback, trials, and so on. Do not forget to do internal testing before you release it to the market. Remember that practice makes perfect. Your product will be successful if you are dedicated to improving it.
9. Do Not Do Advertisements with Your App
Do not lose focus. The mobile app you are developing is not for promoting your brand. You should, therefore, not be selfish and focus only on increasing your sales. Let the experience of using the mobile app speak for you. Ads will only weigh down the experience of users with endless interruptions. Instead of making more conversions, you will only be dealing with issues of retaining your clients. Focus on helping the customers interact with your brand.
10. Planning and Marketing
Not everyone knows your brand, let alone a business mobile application exists. Once you are done with the technical part of mobile application development, you need to figure out how you will let the word out about your brand. Do you already have a plan in place? If not, you need to start by laying down the pricing criteria, the types of packages you will have, whether or not you will have trial products, and other promotions, to mention a few.
You need to have a feasible strategy that will help you earn the love of the users. Also, you need to identify the platforms that you will use to promote your app or create awareness of the same. All the successful apps have done it. Snapchat is an excellent example. The founders of Snapchat started by telling close friends about the app. Social media platforms can also come in handy.
11. Customers Support
The most successful mobile apps have customer support. Customer support plays an essential role in making your app popular and having financial gain for your business. For one, customers find apps with customer support more reliable. They are, therefore, more likely to trust your app if you provide a helpline. Also, it is not uncommon to get lost as one tries to use an app for the first time. One might make a transaction by mistake and may require it to be reversed if it involves cash. What happens if there is no one to come to the rescue? Your customers would be frustrated and probably will not want anything to do with your brand, even if the error was from their end. Remember that dissatisfied customers speak the most.
Customer support has a vital role to play in enhancing the user experience. If possible and with time, create FAQ sections to give the users solutions to some of the common problems that other users encounter too.
Making a mobile application successful requires effort and dedication from the moment the idea clicks. It does not stop at system design and implementation. It goes all the way to support. You, therefore, need to be active throughout the entire journey. Always pay attention to user feedback and improve where necessary. Put the tips above into action, and your mobile business app will be listed among the most successful.