The world of digital marketing can definitely be a confusing one to navigate, and you may be at a loss for exactly how your particular organization should be harnessing the power of the internet to generate more business and higher profits. You’ve also likely considered utilizing social media because everyone seems to be on at least one social networking site daily.
But how can you use social media to market your company and boost SEO at the same time? Continue reading for some tips.
Set Up a Vanity URL
Every social media site that you use should allow you to create a vanity URL that will immediately optimize your page for organic searches. Incorporate your business name and keep every URL for every social media site the same, or at least similar. And if the URL you want is already taken, you can add your city to the end of the URL so it will differentiate your page. So, for example, you may go for something like Facebook.com/ABCPizzaLondon
Always Fill Out the “About” Section
Every social media site has an “About” section that you should fill out. Type in relevant information that describes the most important aspects of your business. Include about two to three keywords that are related to your business and that your target audience would use when searching for the types of services and products you offer.
To determine what keywords you should be using on your website and on your social media pages, use Google’s handy keyword planner tool. You want keywords that have pretty low competition yet have a high enough search volume to be topics that people search often enough.
In addition to incorporating standard business related keywords in your social media pages, you also want to include what are referred to as geo-targeted keywords. This is because a lot of consumers will be searching for a company like yours that’s within a certain region. If you include geographic markets within your business description in the form of your address and any cities you provide services to, it will make it easier for people to find you.
Build a Social Media Following Organically
While it may be tempting to buy social media followers, Google will actually be able to tell that you did this based upon the quality of your followers. Therefore, even though it’s important to have a large enough following on social media to really get your name out there, you want to be patient and build your following naturally and slowly over time.
The best way to do this is by posting discussion threads, open questions, helpful tips and articles, and more. Engage with your followers directly, have conversations that build your relationships with them, and encourage them to visit your site and make a purchase.
If you find that digital marketing and social media marketing, in particular, are too much for you to handle on your own, you can certainly ask for help from professionals like Lead to Conversion, as they can help you optimize your website and social media pages easily.